As a self-media content platform, Tik Tok aims at stimulating people's creativity from the beginning, making people more interested in exploring and innovating their own lives and adding color to the world. In order to let every user participate in it, and to express their admiration for innovation and yearning for a better life, the advertising language is called Tik Tok, which records a better life.

The slogan of Tik Tok mainly emphasizes the short video recording function, so that people can have a more comprehensive understanding of Tik Tok software.