With the improvement of consumers' awareness of rights protection in recent years, and the media's focus on issues such as hidden rules of the industry and overlord clauses, many enterprises are nervous about 3. 15 Consumer Rights Day. 3. On the eve of15, not only were public relations activities extremely frequent, but some enterprises also took the initiative to please consumers.

Among them, major group buying websites are scrambling to introduce consumer protection measures, and the coupons for group buying have expired, and now they can be refunded. Taobao's well-known wheat bag also took the initiative to take out a deposit of 6.5438+0 million yuan as its credit commitment.

V+, a website of Vanke Eslite, recently announced that it will launch a one-time free home return service in more than 260 cities across the country. Customers can easily return goods once by calling customer service, and can refund cash on the spot.

In addition, with the exposure of price fraud in Carrefour, Wal-Mart and other stores, some home appliance stores also implemented the "clearly marked price" sales model before 3. 15 and refused to bargain. This means that your price is the lowest and there is no water.

Some enterprises are worried because of the arrival of 3. 15, and some enterprises take the initiative to "turn crisis into opportunity" and hold various profit promotion activities. 3. 15, while safeguarding rights, we should also keep our eyes open and calmly treat the "3. 15 show" of the enterprise.