1, Design and Quality: Armani is famous for her exquisite design technology and high-quality materials. The brand pays attention to details and pursues simple and elegant style, which makes its products have a high standard in appearance and quality.

2. Brand image: Armani has created a unique high-end brand image through advertisements, celebrity endorsements and fashion activities. Its spokespersons are usually well-known stars and models, which further enhances the high-end image of the brand.

3. History and tradition: Armani was founded in 1975 with a long history and rich traditions. Over the years, the brand has accumulated a good reputation in the fashion industry.

4. Limited edition and high-end series: Armani often introduces limited edition products and high-end series. These products usually use precious materials and unique designs, which are expensive and can only be owned by a few people, further highlighting their high-end positioning.

5. Customer group: Armani's products are expensive, and the target customers are mainly people who have certain spending power and pursue quality and fashion. This also reflects the grade and positioning of its brand.