1. On the issue of national policy, in order to ensure tax revenue and strengthen the supervision of imported goods, the restrictions on postal duty-free quota are still relatively low, and the policy needs to be further improved;
2. Integration of overseas supply chains, which is a major sticking point for imported e-commerce. C-end users buy less, direct mail logistics costs are high, receiving goods (long waiting time, poor user experience), stocking goods (you need to know the needs of consumers in advance, otherwise the problem comes, you can't sell it, and it takes up a lot of money);
Regarding the quality control of goods, most people think that foreign goods are better than domestic ones, but it doesn't mean that there are no fakes and imitations abroad. In addition, domestic agents or importers may have the possibility of making fake profits. Many cross-border import e-commerce platforms are under the slogan of 100% authenticity. In fact, this is a verbal promise, and God knows that everything above is true;
4. The problem of increasingly fierce competition. Faced with the influx of a large number of enterprises into the cross-border e-commerce field, the competition is becoming increasingly fierce, and the blue ocean of cross-border e-commerce is bound to gradually turn red, and the competition will gradually become fierce.
5. Price competitiveness. In order to ensure the quality of overseas goods, many platforms adopt the buyer model to control the quality of goods. Not to mention buyers, even foreign consumers may not buy genuine products, so the problem is coming. How can we ensure the quality of cross-border imported goods? Only through direct cooperation with overseas brands, another problem has come again. Many overseas brands basically have their own exclusive channels and online channels.