1, McDonald's takes M as its symbol, and its color is golden yellow, which looks like two golden Double Arch, symbolizing joy and delicacy, and also symbolizing McDonald's "quality, service, cleanliness & value". Through a series of activity identification and visual identification of McDonald's, the majority of customers learn the correct concept of McDonald's, thus making the business philosophy of "Q, S, C+V"

2. The LOGO of McDonald's uses yellow as the standard color, because yellow will remind people of enterprises with popular prices, and in any meteorological situation or time, yellow always has a high degree of recognition, while the auxiliary color uses slightly darker red, which can give people a festive and friendly feeling, which is exactly what McDonald's wants to convey to people. The standard word design is simple and easy to read, and the slogan is "World Language: McDonald's."

3. The design of the M-shaped golden double arch is very soft, and there is no sudden feeling. Graphically speaking, the M-shaped logo is a very simple design, which can be online regardless of size. It is very important that you can recognize it immediately even if you stand far away.

He is like an amiable uncle, symbolizing peace and friendship, symbolizing that McDonald's will always be a friend of everyone, a good partner of children and a member of the community. He is always ready to contribute to the development of children and the community.