The calf born out of nowhere has gained a firm foothold in the electric vehicle industry. Four years later, Xiaomi Eco-chain No.9 also aimed at the vast market of electric vehicle industry. With this as the benchmark, No.9 Mavericks entered the electric vehicle industry with the image of high-end intelligence, and the industry competition became increasingly fierce. What are the reasons for the outbreak of Mavericks and Nine as Internet brands? Where is the future development of electric vehicle industry?
Traditional enterprises stand still.
The calf explosion has its own reasons as well as external reasons. On the one hand, the previous electric vehicle market was too comfortable. It is enough for established enterprises to keep their own acres and three points, lacking innovation, and the homogenization of the electric vehicle industry is serious, especially in appearance. You don't know which brand of car to remove the logo.
It is in this context that the calf is given a great opportunity. With the concept of high-end intelligence and simple and avant-garde design, Mavericks quickly set off a boom in the field of electric vehicles. Looking back at the electric cars at that time, the price of traditional brands was generally 2000-3000 yuan, and the price of calves was basically more than 5000 yuan. If the idea of traditional brands at that time was "it's crazy to sell so expensive, it's strange for someone to buy it."
Mavericks undoubtedly broke this inherent thinking, and electric vehicles have always been regarded as synonymous with backwardness and cheapness. On the other hand, young Mavericks, simple and exquisite industrial design and technology, and high-end intelligent concept make Mavericks Electric stand out. In the Internet era, consumers are pursuing personalization in all aspects, and the aesthetics of products is particularly important. The unique design of Mavericks first laid the foundation of high-end price from the appearance.
Sense of science and technology, intelligent products
In addition, while Mavericks pay attention to face value, intelligence and technology are definitely the core concepts of Mavericks. In the past, the electric car had a single function, and the heavy body made consumers ride bicycles just to walk instead of walking. The calf's "intelligence" gene gives the rider an interactive experience with the car. Intelligent functions such as the interconnection between the mobile phone and the vehicle, keyless unlocking and starting, power monitoring, positioning and anti-theft, remote control and safety warning are all the reasons for Mavericks' success.
And Mavericks is also the first brand to use lithium batteries. Since then, electric vehicles are no longer "stupid" in the eyes of consumers. Mavericks electric vehicles with light weight, high value and full sense of technology have become the first choice for electric vehicles of contemporary young people. This is also the market positioning of Mavericks electric vehicles, targeting younger consumers.
Due to the accurate market positioning and products that cater to the current consumption concept, Mavericks only took four years to complete the listing. Faced with the broad market prospects of the electric vehicle industry, Mavericks have sprung up everywhere, and traditional enterprises can't cope with it for the time being. Who can leave such a big cake in the face of the growing calf? So, on the 9 th, he entered the game with the aura of Xiaomi, ready to share a piece of cake.
Acquisition of balance car Segway layout electric vehicle
As we all know, No.9 entered the electric vehicle industry and is a brand of Xiaomi. Like Mavericks, No.9 is also a high-tech company. In the same year that Mavericks entered the electric vehicle market, they bought the balance car brand Segway on the 9th and switched to electric vehicles. With this foundation, coupled with the implementation of China's new national standard, No.9 has a more useful place. No.9 released C and C in 19.
Since 19, No.9 has been crowned as a high-end electric vehicle, and its price has indeed proved this point. After two years, No.9 really gained a foothold in the electric vehicle industry. On the one hand, the reason is of course the aura of Xiaomi; On the one hand, after the acquisition of Segway, No.9 has a certain technical reserve. Car number 9 looks a little similar to a calf. Off-topic, before, the calf and No.9 tore each other on the Weibo because of their similar looks, which was quite interesting. On the other hand, no matter whether No.9 is plagiarized in appearance or not, the product materials, process design and appearance color matching all have texture, and it has obvious recognition in intelligent function and appearance configuration.
Marketing is equally divided into joys and sorrows.
In marketing, No.9 has always taken "true intelligence" as the marketing slogan, with the blessing of Xiaomi Technology, and No.9 itself is a high-tech enterprise, which makes the car really excellent in intelligence, but there are also some over-marketing places, such as the remote control and driverless driving of No.9, which are really overdone. Proper marketing will enhance brand awareness. If over-marketing, consumers may lose their goodwill towards the brand.
There are also good places. Personally, I think it's a successful place on the 9th. I created a joint name and cooperated with the animation brand LINE FRIENDS to launch Brown Bear, Kony Rabbit and Sally, which are deeply loved by consumers and I am also a fan. In addition to buying a car, catering to consumers' interests and giving products more value is also the future development trend of the industry.
Real intelligence or IQ tax
Since the launch of No.9 electric vehicle, the models are more expensive. But because of its intelligent function, there is a wave of powder, but some people say that the price is not worth it. Is the No.9 electric car really smart or IQ tax? Personally, I think it's half and half. The truly intelligent part should be that the price is in the middle level of No.9, and the price of the car with IQ tax is the most expensive in No.9 car series. For example, on the one hand, the E200P on No.9 is due to the overflow of configuration, and on the other hand, the battery life of electric vehicles is short, so the electric vehicles with high configuration are used for watching most of the time. Even if the car configuration is luxurious and worthy of the price, it still can't play its due role, and the car will lose its meaning.
Throughout the current electric vehicle market, the concept of "intelligence" has become the mainstream of the industry development, but excessive intelligence has led to chaos, adding some flashy and useless "pseudo-intelligence" to electric vehicles, which is not uncommon in the electric vehicle industry. An industry boom that starts with "intelligence" is bound to make consumers tired of transitional applications.
On the other hand, due to the body structure, electric vehicles can not develop rapidly, and high-end configuration performance can not be applied. Some brands have certain skills, but don't just learn the fur without learning the soul.
The electric vehicle industry needs sound development, and the future scientific and intelligent two-wheeled electric vehicle market is still waiting for you to explore.