Honors won:
1998 passed the ISO900 1 international quality system certification.
Won the A-level workshop evaluation of Japan Jiabao.
The title of "Shanghai High-tech Enterprise";
It has been rated as one of the top 500 industrial enterprises in Shanghai for many years.
Passed the watermark system authentication
Linnei brand gas water heater won the title of "National Customer Satisfaction Product"
Water heaters and cookers were selected as "Top Ten Brands of Kitchen and Bathroom Appliances in Shanghai"
Obtained CGC- gas mark (referred to as blue flame mark) certification.
Linnei brand gas water heater won the title of best-selling brand in Shanghai market in 2007, and ranked first in Shanghai market in 1 1 (provided by Shanghai Commercial Information Center).
Linnei brand cooker won the title of best-selling brand in Shanghai market in 2007 (provided by Shanghai Commercial Information Center).
Linnei brand range hood won the title of best-selling brand in Shanghai market in 2007 (provided by Shanghai Commercial Information Center).
In 2008, it passed the ISO 1400 1 environmental management system certification.
Linnei brand water heater was selected as "consumer's favorite water heater brand" in Shanghai household appliances market in 2008 (provided by Shanghai Jiaodian Household Appliances Business Association).
Linnei Brand was selected as "Model Brand of Excellent Service" in Shanghai Household Appliances Market in 2008 (provided by Shanghai Jiaodian Household Appliances Business Association). Burning culture In Shanghai and China, water heaters in the forest have long been household names. But we don't necessarily know how the word-of-mouth of products in the forest is created.
Walking into the forest, I felt something burning in her water heater, a soul with infinite energy and a special oriental culture-"harmony", "qi" and "truth" ...
Became attached to Shanghai after 73 years.
As we know now, the predecessor of Japan Linnei Company is Linnei Chamber of Commerce. 1920, the forest chamber of commerce was born in Japan, and was co-founded by the two founders of the company, Mr. Naito Hidjiro and Mr. Lin Jianzhi. At the beginning, it started from the production of oil-fueled stoves, and gradually developed into the world's leading professional gas appliance manufacturer and a large-scale enterprise listed on the Japanese main board. Products cover gas water heaters, gas cookers, gas heaters, gas dryers and so on. There are production bases and sales companies in 0/6 countries and regions around the world.
The brand "Linnei" really entered the China market after she grew up for 73 years.
An accidental industry activity gave Chinese people a brand of water heaters.
1992, Mr. Akihito, then the president (now the president) of Japan Linnei Co., Ltd., attended the "China International Gas and Natural Gas Technology and Equipment Exhibition" in Shanghai, and held talks with the then general manager of Shanghai Gas Company through the introduction and contact of Japan Petroleum Industry News Agency. Both sides expressed their intention to cooperate and decided to establish a joint venture in Shanghai, and decided to produce water heaters as the beginning of cooperation. 1in March, 1993, Shanghai Gas Company and representatives of Japan Linnei Co., Ltd. held an intention signing ceremony in Shanghai Jinjiang Hotel. On September 28th, 1993, Shanghai Linnei Company was formally established.
In this way, the forest entered Shanghai and China.
Work hard and create consciousness.
In the early days of starting a business in the forest, unlike people's imagination, the conditions were still very difficult.
At that time, there were only 52 Chinese and foreign personnel, including 32 workers and 2 Japanese representatives. After three months of construction, the first phase of the project ended. At the end of the year, the first product JSRP 10-A 10L balanced water heater was put on the market in Shanghai Forest. All parts are SKD and CKD parts imported from Japanese forest, and then assembled in Shanghai forest. The first batch of 65,438+000 units were introduced to the market by the general distribution of Shanghai Gas Industry Corporation at that time ... Although everyone has their own responsibilities and division of labor, the company is small in scale and many people will hold several positions. At that time, there were only two people in the sales department, both of whom were sales business and logistics distribution personnel. At that time, the popularity of "forest brand" was still very low. Now, sales managers in Shanghai often drive vans to sell and deliver goods. At that time, Jinling Road was a newly decorated street in Shanghai. He introduced the product from door to door with a leaflet. A customer asked for it, unloaded it immediately and collected the money later. The sales of Shanghai forest are only a few million a year. However, the awareness of brands in the forest is accumulated bit by bit.
Only one year later, the foundation of the processing building of the second phase project of Shanghai Linnei Co., Ltd. was excavated. 1September 8, 1995, that is, two years after its establishment, the 8-liter electronic automatic gas water heater was put on the market. 1In August, 1996, Shanghai Linnei was recognized as an "advanced technology enterprise" by Shanghai Foreign Investment Working Committee and Shanghai Foreign Economic and Trade Commission. In 65438+February of the same year, JSR(Y)P 10-B balanced gas water heater began mass production. 1997 10, the domestic gas stove JZR(T, Y)2-A started mass production. Shanghai forest has entered a stage of rapid growth. 1In March, 1998, Shanghai Linnei was awarded the title of "No.1 in the sales volume and sales volume of water heaters in Shanghai Billion Shopping Mall in 1997" by Shanghai Commercial Information Center, and since then, it has been the champion of similar competitions for10 times in a row. During this period, Wuhan, Beijing, Nanjing, Chengdu and Guangzhou offices and liaison offices were established respectively, and sales were launched nationwide. In addition, in August of 0 1 year, we initially put a forced exhaust water heater with constant temperature of 1 1 liter/16 liter (water temperature setting function) controlled by a proportional valve into the China market. Then, the company also held 10 anniversary celebrations in Nanjing, Guangzhou, Wuhan, Chongqing and Beijing. In 2003, Shanghai's forest sales exceeded 350 million yuan (excluding tax).
Brand is a promise.
Brands sometimes face the temptation and test of immediate interests.
The forest resisted the temptation and stood the test.
In March, 2005, the relevant government administrative departments issued the National Standard for Compulsory Scrapping of Gas Water Heaters, which requires that pipeline artificial gas water heaters be scrapped in six years and natural gas water heaters in eight years. Smart merchants, after fully understanding the regulations, launched a series of promotional activities and put forward the slogan of "trade-in old machines for new ones", requiring manufacturers to actively cooperate and participate. This puts the forest in a dilemma. Because the gas water heater in Shanghai Forest is designed, developed and selected according to the service life far higher than the national standard, it has the highest price and the best quality in the same industry. The scrapping standard of 6 to 8 years is only the average level of the industry at that time. If you participate, it is tantamount to self-denial of the principles in the forest; If you don't participate, you will lose a lot of sales. In the end, Linnei insisted on its own principle-brand is a promise, a promise of high-quality water heaters. In order to maintain the brand image in the forest, during the activity, they did lose a lot of sales because they didn't participate. But they thought it was worth it. Long-term interests are more important than short-term interests! This bold decision has greatly improved the credibility of the brand in the forest.
In addition, Shanghai Linnei pursues the corporate philosophy of "dedication to customers with quality and sincerity". I remember that at the end of 2007, due to the negligence of suppliers in the supply of raw materials, the strength of copper tubes of heat exchangers after processing was not enough. So, they immediately found out the source and found that from July 9, 2007 to July 20, 2007, there were 8 models of liquefied gas and natural gas water heaters, totaling 4,000. To this end, they quickly resolved according to different situations. Replace the parts on the direct return assembly line of the company's finished product warehouse; All the goods in the dealer's warehouse are dragged back to the company for replacement; For the installed users, the company will directly replace the whole machine and 200 new water heaters according to the sales and installation information of the users after sale. This move in the forest, in the eyes of consumers, once again won the social effect of the assured brand.
At the same time, thanks to the national strategy of west-to-east gas transmission and the rapid development of real estate industry, Shanghai Forest once again seized the opportunity of rapid development, and its sales volume increased hundreds of times compared with that of 1993 when it was founded. By the end of 2008, Shanghai Forest owned Pudong No.1 Factory, Nanxiang No.2 Factory, Guangzhou No.3 Factory, some subsidiaries and affiliated companies, with more than 1.500 employees. It can be said that the rapid growth of Shanghai forest has made it enter a glorious period in history. ...
Strong vitality: harmony, qi and truth
If the enterprise's entrepreneurship depends on hard work, then the vitality of the enterprise depends on "internal strength". What is "internal strength"? It is the soul of the enterprise and the unique culture of the enterprise. Shanghai Linnei has been advocating the corporate culture of "harmony", "spirit" and "truth" since it started its business.
"Harmony" means "seeking common ground while reserving differences and sincere cooperation". In the process of business decision-making and daily work cooperation between colleagues, China and Japan should consider and act with the company's interests as the ultimate goal and work hard for the same goal. "Harmony" is not the rejection of different opinions, but the democracy of decision-making process and the concentration of decision-making results. Once the plan is determined through discussion, everyone will work in one direction.
"Qi" means "be ambitious and down-to-earth". It's like a man with lofty ideals, doing everything step by step in order to achieve his goal. This is not so much a culture as a strategic way to achieve the goal. As far as Shanghai Forest is concerned, it has created a "comfortable life" for people through the manufacture of "comprehensive hot household appliances" and become a first-class domestic manufacturer of comprehensive hot household appliances with gas appliance as the core. They have both grand strategic goals and practical tactical methods. This "qi" also has an understanding of character cultivation. Being unknown, modest and eager to learn are the requirements for people in the forest.
"Truth" means "there is specialization and innovation in the industry". What is emphasized here is the core competitiveness and management strategy of Shanghai Forest.
According to the situation of China market, Shanghai Forest should inherit the experience and technology accumulated by Japanese forest in gas appliance manufacturing for 90 years, actively innovate and constantly develop products suitable for China people's bathing and cooking habits. Shanghai Forest is an enterprise that is good at technology and wins, not packaging, so it is "true" rather than "virtual". Of course, from a small perspective, there are also requirements for employees. I hope everyone in the forest has their own skills and can be competent for their own work. At the same time, Shanghai Forest also has a good "fault tolerance" system to encourage innovation. For some failures and losses caused by innovation, there is only encouragement and summary, without criticism and punishment.
Supported by this unique culture, Shanghai Linnei is now moving towards a new goal: in the next few years, it will achieve the goal of selling 800,000 water heaters and 800,000 cookers with a sales volume of 2 billion yuan. It is called "double 80 goals" in enterprises. However, this is not a blind pursuit of the number of goals. Through the continuous efforts of development, production, sales and after-sales service, every consumer who uses the products of Linnei Company can feel real satisfaction and develop steadily step by step. Although, at present, the whole world is experiencing the impact of the financial crisis, many enterprises are laying off employees, and we are still recruiting people. Production line workers have to work overtime almost every week, and products are in short supply and often out of stock. Compared with the first half of last year, our sales in the first half of this year increased by more than 10%. Lin Nei firmly believes that in the next few years, they will be able to achieve the set goals!
Linnei Company won the honorary title of "Excellent Enterprise of Energy Efficiency Labeling in 2009"
On June 17, 2009, China National Institute of Standardization held a press conference in Beijing, and notified the "2009 Home Appliances Energy Saving Ranking". With excellent product quality and leading energy-saving technology, Shanghai Linnei Co., Ltd. was awarded as "Excellent Enterprise for Energy Efficiency Labeling in 2009". Under the leadership of the National Development and Reform Commission, the General Administration of Quality Supervision, Inspection and Quarantine and other competent departments, China National Institute of Standardization launched the "2009 Home Appliances Energy Saving Ranking" in 2008. Based on the statistical analysis of the energy efficiency label filing information database, the promotion of energy-efficient products was summarized and analyzed.
Based on the comprehensive market data of major domestic household appliance enterprises, the project uses the quantitative evaluation model of energy efficiency for the first time, and after a scientific and fair selection procedure, it produces the "product energy saving list".
It is understood that the purpose of energy-saving product appraisal is to choose products that are both energy-saving and have large sales volume, so the energy-saving amount is used as the assessment index. The calculation idea of energy saving is to calculate the energy saving of products according to the evaluation value of energy saving stipulated by national standards, compare the actual energy consumption of products, and consider the sales volume and service time of products, and rank the energy saving of all participating products.
The research and release of energy-saving list will set an example of high efficiency and energy saving in China, guide the consumption of energy-saving household appliances, form a guiding mechanism for the energy-saving market of major household appliances in China, and promote the overall energy efficiency level of the industry.