Through market research, we found that in the underwear market of 300 billion yuan, (female) consumers have a strong pursuit of sexiness-most young and middle-aged female consumers want to feel sexy-and these female consumers can spend more money on underwear to improve their taste in life. They live for themselves and for "He" in their hearts. ...
This undoubtedly gives the enterprise a good message. When we visited the underwear market, this argument was once again verified: Triumph's sexy performance has reached the extreme. Look at the poster: model, appearance, eyes, messy and tangible black hair, red ears? Let tourists fall in love with their sexual fantasies. The figures prove that Triumph's underwear market share has far exceeded the sum of the second and third places. So far.
Enterprises hope that we can show the four seasons in the same advertisement. This is actually a challenge, but we always like challenges. It is better to challenge yourself than to challenge your opponent. The end of every challenge is a self-improvement: in 2003, we stood out in the competition of Zhangyu Greater China with nearly a foot of copywriting!
Among many Hanzina underwear series products, we found elegant and sexy beige spring clothes; In summer, we found the devil's sexy in black lace underwear; In the autumn of dark blue underwear, we found the sexy temptation; We found angelic sexiness in white long-sleeved underwear in winter.
Our creative framework has basically taken shape: "Hanzina is very elegant"-the sexy curve of the model and the beautiful arc of the violin are superimposed, the scenery is rippling with deep blue water waves, and layers are stacked ... "Hanzina is the devil"-we chose cindy crawford's classic action: the sexy model curled up on the sofa, and her hips in black lace underwear looked round and firm ... "
In the choice of models, we have been guiding customers and giving professional advice: we don't advocate the use of stars, and the modeling (three-dimensional) of stars can't be compared with professional models, especially western models. Because ghost women have good physique (position), long arms and good proportion, why do western models look particularly good in underwear? The audience will be envious, so there will be a feeling of being brought in, which will naturally form a sales force. Imagine: there are two kinds of people. Get to know each other with smooth skin, plump ass, a pair of smooth and slender sexy legs, a pair of full and round breasts and sexy underwear. That kind of feeling, in your mind, is like thunder, which is hard to wake you up; The other is that stars (actors) wear this kind of underwear, and you can hardly find that feeling.
On the theme of the advertisement, the customer has something to say: I hope the advertising language has the connotation of brand name+sexiness-this is of course what all advertisers want, and all bosses like that feeling: soda = Sprite (that feeling).
At the brainstorming meeting, the slogan was finally released: graceful figure, devil figure, Hanzina. Boss Zheng smiled when he heard it: graceful posture? All right! In a word, two words: I am Han Zina; Devil figure, symbol of sexy underwear, good! Hit it off.
Our narration is our core idea-(feminine and magnetic voice): Han Zina is elegant; Han Zina is a temptation; Han Zina is an angel; Han Zina is the devil. Graceful figure, devil figure, Han Zina.
Years of advertising practice experience tells us that good ideas precede good strategies; The rear is easy to realize and can stand the test of the market and the repeated scrutiny of advertisers.
Fan Hengxing, 12 marketing planning experience, 10 advertising planning experience, pioneer of pharmaceutical marketing in South Hospital. He has been engaged in medical market research and marketing planning for a long time and is an active planner of the medical market.
The purpose of promoting women's underwear is to increase the sales of products and make profits for enterprises. Therefore, when making brand strategy, we must do brand consultation well and find some effective methods, which will be of great help to the promotion of women's underwear. Let's take a look at the brand strategies that women can adopt in promotion.
1. Personal brand strategy. Individual brand strategy means that enterprises adopt different brands for different products. The advantage of this strategy is that it can separate the success or failure of a single product from the reputation of the enterprise, so that the bad reputation of a single product will not affect other products and the overall image of the enterprise will not be adversely affected. But with this strategy, the advertising cost of enterprises is very high. It is better to be a corporate brand first, and use corporate brands to drive personal brands.
2. Expand brand strategy. Brand expansion strategy refers to the use of brands with a certain reputation in the market to launch improved products or new products. This strategy can not only save the promotion cost, but also quickly open the product market. The implementation of this strategy has a premise, that is, the extended brand has a high reputation in the market, and the extended product must also be an excellent product that adapts to it. Otherwise, it will affect the sales of products or reduce the reputation of existing brands.
3. Unified brand strategy. Unified brand strategy refers to the strategy that all series products operated by enterprises use the same brand. Adopting the same strategy is beneficial to the establishment of "enterprise identification system" This strategy can reduce the cost of promoting new products and save a lot of advertising expenses. If an enterprise has a good reputation, the sales of new products will be strong. It is easier to launch new products by using a unified brand. Enterprises adopting this strategy must strictly control the quality of all products to maintain brand reputation.
If women want to achieve better results in underwear promotion, these brand strategies are all good choices, and different strategies will achieve different results. We need to do a detailed investigation and study in advance in order to adopt the most effective methods to promote and enhance the popularity and influence of women's underwear brands.
Two orange lights in Panasonic toilet are on. First, turn off the switch and turn off the power for more than 5 seconds. Aft