Traffic is sales.

Prime Day means huge traffic, and tens of millions of Prime members will be at Prime.

Place an order on the same day. If the seller can grasp the huge flow during this period, the sales volume will definitely have a great breakthrough.

For most sellers, in-station drainage is a more fundamental, direct and accurate traffic improvement scheme. There are many factors that affect the traffic in the station, including the conversion rate of product pages (including titles, pictures, features, product descriptions and keywords). ), in-station advertising promotion, spike, product evaluation, sales volume, delivery experience, etc. All these will affect the traffic in the station. On the eve of PrimeDay, the most significant drainage strategy in a short time is to use Amazon's "product promotion" function in advance.

Because, if the seller's product is not selected as Prime,

On the day of spike activity, product promotion can not only greatly improve the overall traffic of Amazon site, but also bring more clicks and sales for products. It is worth noting that keyword optimization takes some time when using "product promotion", so sellers should put some keywords in PrimeDay some time ago, appropriately increase the investment in "product promotion" and maximize sales performance.

2. Advertise in advance and find a suitable strategy.

Time is money.

For Prime Day, which started in early July, shoppers started browsing Amazon's website in late May and early June, and it continued until the end of Prime Day.

Take chestnuts as an example, and take the annual advertising expenditure data of sellers in 20 17 as an example. Starting from the 36th week, the seller increased advertising investment to prepare for the fourth quarter, predicted the keywords with the best effect, and determined the ASIN with the most seasonal relevance. In other words, if you want to prepare for the next season's hot sale, it will take about one month to prepare, just like the above point.

Another advantage of setting up advertisements in advance on Prime Day is that you can know the effect of keyword delivery in real time according to the delivery report, and modify and adjust it in time.

3. Control the overall budget and strive for continuous exposure.

Prime Day has a high conversion rate. Of course, this is also inseparable from the substantial increase in the overall budget. Sellers need to adjust their budgets in time according to keywords to achieve more exposure.

Take another chestnut as an example. In 20 17, the three fastest growing keyword categories were toys, cameras and footwear. Therefore, for these three categories, the seller's bid should be more competitive in order to get a good advertising space. In addition, you can also open the bidding+function to enhance competitiveness and obtain good advertising space.

We suggest that you launch an advertising campaign two weeks in advance to help you attract pre-order customers. Equally important, don't set the end date of the advertising campaign on "key issues of golden day", so shoppers will be in the golden age.

You can also find your goods day after day and bring you a steady stream of sales.