"Jie Bing", a brand that grew up on the shoulders of giants, was born with strong ideals. It is this strong ideal that won Jie Bing the honor: it won the title of Jiangsu famous brand product and Suzhou famous brand product, the title of Chinese Olympic Committee partner in 19 Winter Olympics, the special product for China 10 Winter Games, and the "founder of real down jacket experts".
In 2008-2009, it was awarded as "the most popular brand" and "the best-selling brand" by China Garment Association, Down Clothing Association and Down Clothing and Products Professional Committee, and "the best-selling brand award" and "2010-201"by China Garment Association Down Clothing Expo. In 20 12, Jie Bing brand won the title of "China Aerospace Partner".
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Jie Bing brand positioning is young, energetic, fashionable and friendly. According to 18~35 years old young people love fast pace, freedom and being cool. 20 1 1/20 12 launched three series of new down jackets.
"Dynamic Campus" series is bold in color, cool in shape and integrated with sports elements. "Leisure Travel" series adopts the popular portable version this season, and skillfully uses new fabrics. "Fashion Party" series focuses on fashionable and sexy colors, creating different styles for urban women.
Among many down jacket brands, Jie Bing's "youth fashion" positioning is very clear, which combines fashion and trend elements with light and exquisite design of products, and is deeply favored by young consumers. Many styles are out of stock every winter. 20 10 "endless dreams" series works won the "Best Popularity Award for Down Clothing Design in China" by China Down I Industry Association.
Jie Bing's persistence for many years pioneered the fashion down jacket and won various honors in the industry: it was ranked among the top ten brands of down jacket in China, and won the most popular brand award and the best-selling brand award for two consecutive years on 20/2009-20 10/0. Sales volume ranks fifth among domestic down jacket brands, and ranks first among young and fashionable down jacket brands.
Mr. Wang Daocheng, general manager of Jie Bing Clothing, said: "Jie Bing has launched a new image spokesperson, a new terminal image and a new product style this year, and put forward the brand slogan I advocated in the new fashion, which fully shows that our style is more fashionable and more suitable for young hipsters to wear. It is also preparing to launch a full range of clothing for the four seasons.
The design style of down jackets in Jie Bing is becoming more and more fashionable, and the forms of dissemination and promotion are also more novel: the in-depth application and interactive activities of online Weibo are frequently carried out, and the star selection of Jie Bing's future fashion has been carried out in universities all over the country. The "Jie Bing Trendy Trio", composed of pop singers Mao Fangyuan, Zhang Dianfei and Zheng Fan who love young people deeply, will tour more than 20 cities across the country, integrating fans' clubs with brand promotion and interacting with young consumers at zero distance.
Baidu Baike-Shanghai Jie Bing Clothing Co., Ltd.