Promotion is the fastest way to sell products in our sales, but such promotion activities also need a relatively complete plan to carry out the activities better. The following are three sample articles on beverage promotion planning that I have compiled for you. I hope you like it!

Model text of beverage promotion plan 1

Winter is like the name of this season for the beverage industry, but the upcoming Spring Festival has brought a breath of spring to the beverage industry, which is really exciting. As the Spring Festival approaches, various beverage promotion schemes are gradually staged.

The Spring Festival is a time for celebration and reunion, as well as for visiting relatives and friends. In recent years, there has been a tourist fashion, and in addition, China people have traditional customs such as buying new year's goods. These really made a big cake for the beverage merchants. Everyone wants a bite. Who can bite, bite hard, depends on the real skill. How to do this year's beverage Spring Festival promotion plan?

Before we think about this question, let's take a look at how people's Spring Festival beverage promotion plans were made in the past:

_ _? Small _ _? ：

This year's Lunar New Year has become a big selling point for businessmen in the Spring Festival. Do it with some domestic enterprises on TV every Spring Festival? _ _ Brand pays New Year greetings to people all over the country? Different from other advertisements, foreign brands can always make a fuss in the off-season of beverage consumption, and products will naturally sell well. Of course, New Year's advertising is not just for promotion. In fact, the effective marketing strategies of foreign brands can be seen from the New Year advertisements of _ _. _ _ (China) Beverage Co., Ltd. has launched a product called? Longteng is lucky and Ma Yue is happy? New year's paper-cut advertisement. The protagonist of the film is an animation based on a folk clay doll in China? Alfred Jr. .

_ _ is a New Year greeting image launched by China Beverage Co., Ltd. according to the image of China folk clay dolls. In previous advertisements, Xiao Afu's whole family liked to post Spring Festival couplets to celebrate the Spring Festival. After the advertisement was broadcast, it was evaluated by the media as the extreme performance of localization in recent years. It is reported that _ _ company has conducted consumer surveys in five cities, including _ _ _, _ _ and _ _ _, for this New Year advertisement. Small _ _? Once again become the first choice, followed by China traditional folk paper-cutting. Although it is a very traditional topic and image, the company has used high-tech first-class methods to fully express it. The company specially invited McCann Guangming, a world-renowned advertising company, to preside over the production and make full use of high-tech animation to express traditional topics and images. The completed model covers an area of 90 square feet, including more than 65,438+000 buildings such as bell tower and courtyard, as well as sofas carved with foam plastic, green trees and peach blossoms piled with cotton and 90 kilograms of salt.

More than 300 lamps made of snow and fluorescent materials? Lights? Wait a minute. In the advertisement, Xiao invited the children next door to cut paper together. Xiao _ _ drank _ _ and improvised a flying dragon, accompanied by? Longteng is lucky and Ma Yue is happy? Laughter * * * welcomes the Spring Festival. In order to cooperate with the advertising listing, _ _ launched an all-round market cooperation. Almost overnight, you can find brand-new piles in supermarkets all over the country. In the model with traditional architecture in China, there are not only vivid and lovely children, but also decorations with China flavor, such as Spring Festival couplets, lanterns and blessings.

In recent years, _ _ has vigorously promoted the localization strategy and combined traditional and modern resources to make _ _' s brand more dynamic and deeply loved by consumers everywhere. According to reports, the purpose of vigorously promoting the localization strategy of _ _ is to mobilize and utilize the resources of different markets around the world, deeply understand the preferences of consumers everywhere, and integrate _ _ brand into consumers' lives. The rapid development of _ _ in China proves the success of localization in China. Not only the personnel and raw materials have been localized, but also the marketing in recent years has been formulated according to the love and cultural background of China consumers. For example, China stars are invited to shoot advertisements, and China-themed advertisements, including Ah Fu's New Year's advertisement, etc. In recent years, _ _ has integrated traditional and modern resources and vigorously promoted the localization strategy in China. Afu's advertising image well reflects the combination of this international brand with traditional festivals and cultures in China.

_ _? A gold coat? ：

Near the Spring Festival, the _ _ on the shelves of major supermarkets suddenly changed? A gold coat? . This is a new initiative launched by _ _ Company for the Spring Festival market in China.

According to the person in charge of the company's public relations, this kind of packaging is to cater to China consumers' pursuit of holiday colors during the Spring Festival. This seemingly contrary to the brand strategy to meet the market demand reflects exactly _ _, right? __? The confidence of this brand. A few days ago, _ _ company designed the golden horse jar and held a large-scale promotion activity in Hong Kong, with _ _ brand spokesperson _ _. _ _' s brand logo and can body color have always been dominated by blue, which has maintained a blue tone for decades and conveyed brand affinity. It is reported that gold packaging.

It only stayed in the cabinet for two months. As one of the main ci logos of _ _ brand, blue packaging will be put back on the shelves at the end of February. In addition, continuing the practice of previous years, _ _ company launched the latest New Year advertisement at the end of the year. Wish you _ _ coke? What? Happy time? Version, this is also based on? Wish you _ _? The theme of commercial advertisements in the third quarter.

What's the difference between this latest advertisement and the past? _ _ Company said that this advertisement shows that _ _ Coke has brought infinite joy to the daily life of China people. _ _ From 100 Ordinary people? Happy time? Five scenes were selected in the advertisement, and the protagonists were all ordinary people. The only star has made great contributions to China's football entering the World Cup, but he also appeared in the advertisement as an ordinary son. The advertisement shows every wonderful moment that _ _ spent with ordinary people in China, bringing infinite joy to everyone. The main content of the latest new year's advertising film consists of five parts, namely? Something new, coke? 、? Old coke? 、? Coke? 、? Small coke? 、? _ _ Coke? .

According to the analysis of insiders, _ _ is an excellent consumer brand that always considers customers. The advertisement embodies the design and shooting from the consumer's point of view, so that more people can identify with and like the products of _ _ company. In the advertisement of _ _, you can't see any New Year greetings, but you can strongly feel the warmth and joy of the festival.

__? Drink coke and send the god of wealth home? ：

Wahaha, as a national brand beverage giant, will certainly not miss the Spring Festival, a traditional festival of the Chinese nation. Wahaha believes that Wahaha has taken a series of measures for New Year's Day, Spring Festival and the Lantern Festival after that, which is very popular in China. Wahaha will pay attention to both the national enterprises themselves and whether Wahaha products can meet the needs of this season. Wahaha believes that the Spring Festival is an important time for family reunion, celebrating harvest and wishing all the best in the coming year. This is China culture and a rare business opportunity.

To this end, _ _ first formulated a festive atmosphere for this festival? Flo Xi Shou? Holiday packaging wishes the people of China all the best, harmony and beauty. In particular, it can be said that it was a very coke year in China: _ _ and so on.

The people of China can be described as happy events. Therefore, in order to seize the sales opportunities during New Year's Day and Spring Festival, Wahaha launched a series of Spring Festival offensives to make a good start for the new year. 65438+launched the extraordinary series in early February? Flo Xi Shou? Holiday clothes, and around holiday clothes, making? Happy edition? And then what? Publicity page? A new advertisement that is very cola. At the same time, Wahaha also produced supermarket signs, lists, posters, banners and so on. Create a strong festive atmosphere. Wahaha launched before the Spring Festival? Drink coke and send the god of wealth home? ,? Very cola. Did you have a good time in the Year of the Horse? Activities, set off a very coke consumption climax in the country. In order to seize the Spring Festival market, _ _ launched a promotional activity in _ _ and other areas to buy 4 boxes of children's nutrient solution and 1 yuan to send a box of gift eight-treasure porridge.

Model essay on beverage promotion plan II

I. Purpose of the event

1. Strengthen the brand image of vitality, youth and fashion;

2. Strengthen the promotion of products on campus;

3. Increase the sales of campus drinks and develop new customers.

Second, the time and place of the activity.

Warm-up period: 20 19 _ _? _No. (* * 10 day)

Official activity period: 2065438+2009? 2065438+2009 (3 days * * *)

Venue: On the campuses of various universities.

Third, the object of the activity

1. All students in school

They are energetic and enterprising young people, with health awareness, pursuing a sense of accomplishment and self-identity. They pay attention to the quality of life and know how to pursue fashion, but they don't blindly follow suit.

2. School staff and their families

They have a higher economic level and will enjoy life.

Fourth, the theme of the event

? Eat, drink and be merry? Happy new year!

Verb (abbreviation of verb) The content and arrangement of activities.

(1) New Year's Day Pass

During the warm-up period, HTC distributed 65,438+0,000 New Year cards on campus, signed them and gave your wishes to others. There are three signatures on the card, which will be sent to the supermarket on campus before _ _. Customers who sign the card will get a bottle of drink for free during the activity.

Execution time: on the day of the event, it will not be given after the deadline.

(2) Product tasting

Identify some products for tasting. Make consumers have a better understanding and affection for products and form a desire to buy. And you can know consumers' preferences for products through tasting. In the process of tasting, you can investigate the products that consumers like and make records.

Execution time: the whole process of the activity.

(3) Lucky Draw

Participation conditions: as long as you buy _ _ cups of drinks, no matter what taste, no matter how many bottles, you can participate in the lucky draw. Lottery rules:

1. Each person can only smoke once.

2. Take the turntable as a lottery tool, and the turntable is based on the classic advertisement of HTC _ Beverage. Divide the turntable into six parts, which are written respectively: black tea, green tea, honey tea, shopping voucher, health and glycol.

3 winners should register when receiving the award, and write down their names, telephone numbers and winning projects;

Shopping vouchers can be redeemed in the campus supermarket.

Prize setting:

1. Go? __? , you can get a bottle of 250ml black tea.

2. Go? __? , you can get a bottle of 250ml green tea.

3. Go? __? , you can get a bottle of 250ml honey tea.

4. Go? Shopping vouchers? , you can get a shopping voucher worth 50 yuan.

5. Go? Healthy? With what? _ _, you can get a ballpoint pen.

Execution time: the whole process of the activity.

(4) Exchange the collected bottle caps for prizes.

As long as you collect six bottle caps, you can have another bottle and have a chance to draw a prize. In the meantime, you have to record it.

Execution time: the whole process of the activity.

(5) Walking promotion

Imitate guerrilla tactics, arrange salesmen to go to different designated places for walking promotion, and increase sales and product influence except booths. Students need to drink after class, and students who exercise in the sports ground also need to drink, so it is necessary to regularly arrange promoters to sell drinks downstairs in the student dormitory, basketball court and football field.

Execution time: _ month _ day? On _ _ _, students will go to the playground for publicity every half hour during class.

(6) Charitable donation activities

The combination of activities and public welfare can stimulate consumers' consumption behavior and improve the brand image and product reputation of enterprises through public welfare donations. Every bottle of drinks sold in the promotion will be donated to the college foundation to help poor students.

Execution time: the whole activity.

Six, the scene layout

(1) Personnel arrangement

Please have 10 staff at the point of sale (the arrangement for three days is the same).

1. 1 person is responsible for sending cards on New Year's Day.

2.2 Responsible for lottery and bottle cap change.

3.2 People are responsible for exchanging prizes and recording information.

4. 1 person is responsible for free tasting.

5.2 People are responsible for sales.

6.2 Person in charge of public welfare activities

(2) Site layout

1. Put three tables and some brochures at the point of sale.

2. Write a theme banner and shelf to introduce the products at the point of sale.

3. A table for free tasting.

Seven. publicity programme

1._? _ Day: Find a person in charge in several dormitories of the school and ask them to distribute leaflets to each dormitory, each with about 500 copies.

2._ day？ _ Day: Is the staff in dressing the? _ _ drinks? Work clothes

3. Distribute leaflets at the point of sale.

4. Hang banners and other promotional materials at the point of sale.

5. Ask the staff to shout a unified slogan.

Eight. cost budgeting

1. The venue rental fee of each university is calculated according to the average 500 yuan of each university. * * * There are 8 colleges and universities participating in the activity, * * * 4,000 yuan.

2. Number of extension personnel10,80 * * *. The promotion lasts for three days and the total amount is 6400 yuan.

3. promotional gifts and prizes * * * 1 10,000 copies, with an average of 40,000 yuan in 4 yuan.

4. New Year's Day cards, * * * 1000, each 1 yuan, * * * 1000 yuan.

5. Flyer fee 1000 yuan.

Total: 56,000 yuan

Nine. Activity effect prediction

We have reason to believe that through this promotion, the status of _ _ drinks among students will be further improved. This campus sales activity is bound to achieve good results.

I believe that through our careful arrangement, this activity will definitely start on campus? _ _ drinks? Fanaticism Yes, settings? __? Brands will also have great and good influence.

Model essay on beverage promotion plan 3

First, the background analysis of the activity.

Our store chose to open during Christmas before the Spring Festival. Christmas is a holiday introduced to China from the west, so it is accepted by young friends. So this activity should be aimed at promoting young people.

Second, the theme of the event: Christmas? Treasure hunt? Activities.

Third, the form of activities:

Through lottery, signature and other means, let customers participate in the opening activities, set off the atmosphere of the event and increase popularity. At the same time, we now invite full-time photographers to shoot activities and save video materials for later use.

Four. Activities:

1. Live lottery.

(1) lucky draw method:

Set up a big Christmas tree in the dining hall, hang the prize card number on it so that everyone who comes to eat can draw one, and set up a lottery box at the cashier to store the corresponding lottery number.

Every day at noon and in the evening during the peak meal period, 1 first prize, 2 second prizes and 3 third prizes are drawn from the lottery box respectively.

(2) Award setting:

First prize: a voucher worth 138 yuan.

Second prize: a voucher worth 88 yuan.

Third prize: a voucher worth 68 yuan.

(3) Highlights:

Please invite the representatives of the award-winning guests to take the stage to send Christmas greetings! !

2. Membership card issuance activities.

(1) allocation method:

Customers who come to spend that day can get our membership card in 50 yuan and the right to sign on the signature wall.

(2) membership card issuance management:

The cashier is responsible for the management, issuance and registration of membership cards.

(3) Highlights:

Set the member signature wall. After the activity, make the member signature wall into a permanent wall and keep it forever.

Verb (abbreviation of verb) activity promotion;

1. atmosphere creation: the opening promotion advertisement is set outside the specialty beverage franchise store and can be made into the form of spray painting.

The store was built according to the atmosphere of Christmas.

2. Distribute advertising leaflets: print the opening advertising leaflets and distribute them in the surrounding tourism distribution centers five days before the opening.

Activity management of intransitive verbs;

The store manager is solely responsible for the authenticity of this activity, and all the work is shared by the supervisor, foreman and cashier.