I think the photo studio is suspected of fraud. When signing the contract, the photo library didn't explain it clearly to consumers, and there was cheating on consumers. Using consumers' psychology to cheat consumers' trust, I checked the relevant information, showing that when signing the contract, consumers questioned the signer, but the introducer said that they were all a company, thus cheating consumers. This has happened several times, which is a serious violation of the law. This is also an old brand, which is deeply loved by consumers. In fact, cheating consumers in this way has an impact on the psychology of consumers. This time-honored brand has persisted for so many years and won the love and trust of many people. The consequences of this matter can be imagined. In order to make money and take advantage of consumers' trust in the brand, it can be seen that its brand is not enough to stand firm in front of the public. Consumers also want to buy peace of mind and security, but all kinds of businesses use consumer psychology to deceive consumers, so there are too many things, which will explode every year. Some products in the market are always difficult to distinguish between true and false, selling imitations under the slogan of big names, bullying consumers without knowing why, and deceiving consumers invisibly. In this incident, the photo studio began to shirk its responsibility after the outbreak of the situation, did not admit its mistakes, did not perform its responsibilities correctly, and used the trust relationship of consumers to let them consume, so it was suspected of fraud. It also warns consumers that they must keep their eyes open and not blindly consume, for fear that many businesses will take advantage of their trust, shoddy goods and seek their own interests. The photo studio should also bear its own fault. It can't be said that it is irresponsible as an introducer, but it participated in the whole process and took advantage of the trust relationship of consumers when signing the contract and successfully won this order. Because the last one ran away, I said it was not my responsibility. To undertake relevant responsibilities and protect consumers' rights and interests, consumers should take up legal weapons to defend their rights and interests. The occurrence of this incident undoubtedly made the reputation of this time-honored brand fall to the bottom. Therefore, businesses should operate according to their conscience.