Whether you have money or not, you will buy things. I believe many people watched the live broadcast like me. After all, watching the live broadcast is free, and Lao Luo's cross talk can't be missed. Therefore, the competition of brands applying for cooperation is very fierce, and the selection ratio is even lower than 1%.
After watching the live broadcast, I found that there are two kinds of goods brought by Lao Luo: one is a new brand and new product that spends money to enhance its popularity, with name as the mainstay and profit as the supplement; One kind is low-priced and high-volume products, which should focus on profit, supplemented by name.
Not only do I feel deeply about this, but if the new product of a new brand of automobile that I have recently paid attention to can appear in this live broadcast, I think it will definitely achieve good results.
On the one hand, the Tik Tok platform and Luo Yonghao have huge traffic; On the other hand, the user portrait of Tik Tok platform also fits the brand very well. According to the latest report, 60% of Tik Tok users have bachelor degree or above, mainly distributed in first, second and third tier cities, and 90% are under the age of 35, with a balanced gender.
So, who is the new product of this new brand? I think many people have guessed that it is the flagship model of Lexus 05.
Ke Ling Xiangshang
This year marks the tenth anniversary of Geely's acquisition of Volvo. In ten years, Volvo's global sales doubled and its sales in China increased fivefold. In the past ten years, Geely Automobile has grown into a China brand leader with a sales volume of one million, and a China automobile brand with the highest brand value.
Another biggest beneficiary is the love crystallization of the two Lexus cars.
As an important strategic layout of Geely's development to the high-end market, Link can speak for Volvo and fill the gap in brand positioning between Geely and Volvo. The first Lectra 0 1 was very popular after it was launched on 20 17, and then Lectra 02 and 03 were launched on 20 18.
In just over two years, Lectra has become the fastest high-end automobile brand in China to break through the 200,000 sales mark. At present, the cumulative total sales volume exceeds 260,000 vehicles, which has been recognized by many consumers for its hard-core product strength, and has also refreshed the value of China automobile brands.
What's more exciting is that from the 20 19 financial report released by Geely Automobile, the average selling price of Lexus brand bicycles is156,000 yuan, which has reached the price range of mainstream joint venture brands.
On this basis, today's Lectra goes further and brings the latest flagship model Lectra 05.
05 incoming
On March 28th, Ke Ling 05 Times Limited Edition was officially listed, with a guide price of 235,800 yuan and a limited edition of 1005 vehicles. Among them, 505 online places were sold out in just 6 minutes and 38 seconds. 505 offline places were also booked out early.
Many people will ask why there are only 1005 vehicles, and why not introduce more? In fact, this number is very memorable. 10 represents Geely's acquisition of Volvo for ten years, and 05 represents the product name, which is exactly 1005.
Of course, it doesn't matter if you don't grab the time limited edition. On the same day, Lectra also announced that the pre-sale price range of Lectra 05 regular models was18-220,000 yuan.
Although it is cheaper than the limited edition, the product strength is not discounted at all.
First of all, in terms of dynamic performance. Lectra 05 is equipped with 2.0TD high-power turbocharged engine+Aisin 8AT power combination, which belongs to the Drive-E series with Lectra 03+. The maximum output power is 187kW, and the peak torque reaches 350Nm. Coupled with the mature chassis adjustment, the acceleration time from zero to 100 kilometers is only 6.7 seconds, and the acceleration performance is not lost to Mercedes-Benz and BMW, which are twice or even several times more expensive. Moreover, the distance from LECK 05 to zero braking is only 35 meters, reaching the level of a sports car.
Moreover, it is not enough to have a luxurious power experience. Thanks to the advanced bottom software structure design of the unique SPM system of Lectra, Lectra 05 is also excellent in fuel consumption level. Just like buying a hamburger, the bread above and below is hardware, and the hardware is very important, but what really determines the taste of this hamburger is actually the middle ingredients. Lectra's unique SPM system is the middle ingredients.
Secondly, in terms of safety concept, as a model built by CMA basic module architecture, Kelin 05 continues Volvo's safety gene. In terms of active safety, Linke 05 has L2+ automatic driving assistance technology, and is also equipped with 265,438+0 advanced ADAS intelligent driving assistance system, including ACCQA adaptive cruise with queuing function, AEB active emergency braking, LKA lane keeping, and new functions such as HWA high-speed assistance +TJA traffic jam assistance system, ELKA emergency lane keeping and lane opening warning.
Just as driving eyesight must be good, myopia needs glasses to drive, the most important thing for intelligent driving is perception speed and reaction speed. On these two points, Kline 05 can be said to have done a very good job.
Don't worry about passive safety. The percentage of high-strength steel in Lectra 05 car body is 78.4%, and the galvanized rate of ultra-high steel reaches 94%. The roof can bear five times the weight of the car. Imagine, what can such a "steel bar and iron bone" do?
Finally, the design is original. As the latest flagship model of Lectra, Lectra 05 has made innovations and changes in many details while maintaining the unique classic family style of Lectra, making the new car look more avantgarde, harmonious and eye-catching.
The split headlights of the northern lights on the front face are integrated with the lines on the hood, which is very eye-catching; The split air intake grille is designed with a charcoal black theme, and both sides of the upper strip grille extend all the way below the headlights, so the overall visual width is further lengthened. The shape of the sideslip back is very trendy, plus the shark gill decoration and double waistline design below, which makes the whole car look full of fashionable sports atmosphere. Coupled with the stylish and sharp taillights, it is full of personality.
In the interior, LECK 05 adopts a brand-new design concept, adding more straight lines, right angles and rhombic elements, with black as the main color and red stitching as the embellishment color theme, which makes the whole vehicle full of scientific and technological sense. The full LCD instrument panel, the 12.7-inch touch screen in the central control part and the newly designed electronic shift lever highlight the sense of movement and luxury.
The design follows the design of the Lectra family style, while the coupe style is obvious, and the intelligence and safety are hard to find.
And in terms of dynamic performance, it crushes the luxury brand models with higher prices. Undoubtedly, 200,000-class SUV market strength players have already entered the market.
Write it at the end
Just as people think that under the eyes of Tencent and Alibaba, it is almost impossible for other Internet companies in China to become an instant hit, but ByteDance was born out of thin air.
Although the automobile industry has bid farewell to high growth, under the background of the trend of consumption upgrading and the rise of emerging consumer groups, brands with distinctive images and hard-core strength will still have great market space and opportunities.
And Ke Ling, through three years, has proved itself through three models that have been on the market.
So, this time, can Lake 05 let Lake prove itself through four models? Judging from the comprehensive strength of Link 05, the answer should be yes.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.