Strong supply chain capability
The price concessions and fidelity of commodities are inseparable from the strong supply chain capabilities. Vipshop will cooperate directly with the brand official. On the one hand, it will reduce the commodity premium of third-party participation and shorten the supply chain. On the other hand, the brand has reached cooperation with the platform. Once the procurement scale continues to expand, the procurement cost will be reduced and the price given by the platform will be lower. In this way, the platform will gain the trust of consumers, and it will also generate more trust in the brand. The brand will be more willing to cooperate with Vipshop at a sincere price, and the products on Vipshop will also have an advantage in price. In this virtuous circle, the development of the platform will get better and better, the brand will get better and better, and the discount will get bigger and bigger.
Take the business model of "brand name discount+limited time snapping up+genuine insurance"
Vipshop will adopt the business model of "brand name discount+limited time snapping+genuine insurance", as well as the logistics management of "zero inventory" and the seamless docking mode with e-commerce. In short, Vipshop has reached an agreement with suppliers of major brands, and brand suppliers will sort out their own inventory. Vipshop will get the goods at a low price, send a notice online and snap them up in a limited time. Vipshop will have its own logistics-Pinjun Logistics stocking and distribution.
This model benefits three parties: for brand suppliers, this model can quickly reduce inventory, reduce warehouse costs and effectively increase the economic benefits of enterprises. For Vipshop, this model has enabled them to create a new road of e-commerce in China. "Fashion" and "Authentic" are the labels of Vipshop, which are in sharp contrast with other e-commerce platforms. They can not only prevent vicious competition in the industry, but also make themselves unique e-commerce brands. For Vipshop users, low-priced branded products can satisfy their desire to buy branded products, and their economy will not be in trouble because of buying branded products.
Adopt the genuine sale mode of "selected brands+deep discount+limited time snapping up"
Adopting the genuine sale mode of "selected brands+deep discount+limited time snapping up", there is no need to worry about inventory problems, and at the same time, the quantity can be set according to customer orders, reducing operating expenses and obtaining more profits. Therefore, the products of Vipshop are very favorable in price and discount.
Most people who have bought goods in Vipshop will report that they are genuine. You don't have to worry too much about the quality of the goods, and even if you really buy fakes, as long as you can find conclusive evidence, you can go to Vipshop to claim compensation, and it is a fake.