Every time I listen to the teacher talk about organizational behavior, there are always some theories around me, which are more or less reasonable. If you have time, you might as well know more about it and share it with everyone. There is a well-said advertising word that has been imitated and never surpassed. This is the advertising slogan of Coca-Cola 1942. The only thing like Coca-Cola is Coca-Cola itself. Literal translation is still the god of Coca-Cola popular in China in 2009, which means that it has been imitated and never surpassed. Behind the advertising words, the profound theoretical support is imitation theory. Today, I will briefly introduce the imitation theory.

Imitation theory was first put forward by social psychologist Tarde (1843- 1904) in his book The Law of Imitation (ps: Tarde is a judge). Tarde believes that social things are "either inventions or imitations", and imitation is the most common, while pure inventions are rare. Imitation occurs through human contact and communication, and it is "the most basic social phenomenon". Divided into conscious imitation and unconscious imitation. The imitation of people in collective behavior is unconscious imitation, while the imitation in the process of socialization is conscious imitation, in which communication is the most basic interactive channel.

1. universal representation theory. Tarde believes that all human behaviors are imitation, and imitation is innate. People imitate each other to keep their behavior consistent, not to expand social similarity.

2. Logical imitation method (emphasis). He believes that the most basic imitation rule in social life is the logical imitation rule, that is, the more a new invention is like an old invention that has been imitated and institutionalized by society, the more likely it is to be imitated by society.

3. Superlogical representation theory. Tarde interprets this form as "the more an invention conforms to the dominant focus in a culture, the more likely it is to be imitated by that culture." Imitation is manifested in people from the heart to the appearance, that is, thought precedes action.

Tarde's imitation law contains three laws:

The first law, the law of decline, means that the lower class tends to imitate the upper class. People who are always in a lower position imitate people who are in a higher position, which is what we often say. The superior, that is, the model and example in ability and level, is the object of everyone's study. Learning from the advanced is always on the road. Positive, learn from others, is the object of our imitation, what's more, we are superior because of imitation. The first level of imitation is to learn from superiors, because this is the beginning and beginning of imitation. Imitation is on the basis of predecessors, standing on the shoulders of predecessors, standing at the height of giants, and improving their own level and level.

The second law, geometric progression rate, means that once imitation begins, it grows geometrically and spreads rapidly without interference. Once imitation begins, it expands geometrically. So, what kind of parents, what kind of family, what kind of monarch, what kind of country, this is the enlargement and expansion of a geometric series. The amplification of imitation, the imitation of vertical mode, the final result is the progress and perfection of vertical mode, which is also the source and motivation of social development and progress. Because society has a large-scale imitation, it will become the ethos and orientation of society, and it will become the future and hope of social progress and development. Once imitation becomes the main theme of society, the power of imitation will be infinitely amplified.

The third law, that is, the individual's imitation and choice of local culture and its behavior pattern always takes precedence over foreign culture and its behavior pattern. Imitation is always from the near to the far, first imitating the near country, and then imitating the far and foreign countries, so only by governing the country well can we level the world. This is the truth of self-cultivation, keeping the family in order, governing the country and leveling the world. They have been imitating each other and finally imitating the world. As the law of imitation says, imitation at a low level is at a high level, and once imitation begins, it expands geometrically. This leading role in marketing is called "opinion leader", including that many businesses now let a celebrity promote their products, and then everyone will follow suit.

It may be a shortcut to learn the law of imitation and make full use of it in the management of social life, and it will also form a social fashion and wind direction.