Seriously, even if Weilai really intends to enter micro-electricity, it sounds reasonable. After all, which car company doesn't have "old people's music" now?
There are long like this:
There are also long like this:
There are others that look like this:
Of course, Weilai, who wants to be an "independent luxury brand", will not really launch a mini electric car. After all, "Le Laotou" has been labeled a lot, basically: fake appearance, extremely poor safety, low price and limited endurance. In the past two years, there has been a "subsidy cliff".
Since 20 17, the market share of micro-electric vehicles has been declining year by year, and the eyes of new energy consumers have obviously turned to A0, A or even larger SUVs.
Until July 2020, there was a loud noise in the sky, and Wuling Hong Guang appeared-"new energy harvester" MINIEV appeared.
After being listed for one month, the sales volume was 1.5 million, and then it broke through the "20,000-vehicle mark" continuously, setting a sales record of 200,000 vehicles in 200 days, directly pulling Tesla Model 3 from the top position in the domestic pure electric vehicle sales list.
Hong Guang MINIEV makes people who urgently need a four-wheeled vehicle that can shelter from the wind and rain, but can't afford the price of ordinary cars, realize their dream of car.
The popularity of Wuling Hong Guang MINIEV actually goes against the car buying logic of China people.
"I would rather not buy a car than buy QQ." When Chery QQ was popular more than ten years ago, micro-electric vehicles were still a symbol of poverty-no car does not necessarily mean no money, but buying QQ is really no money.
In China, the bigger the car, the more face it has. When buying a car, everyone said: import is better than joint venture, joint venture is better than independence, and independence is better than "old people's music"
At that time, the size of the son of Chery Oriental was completely in line with the car buying psychology of our people.
BYD F6 also won the space prize.
Later, the "wind" from abroad slowly blew to China.
MINI became an instant hit, completely changing consumers' views on cars. Eleven years after the end of World War II, the gasoline crisis hung over Britain. British car companies found that the market must need an economical and energy-saving small car, and the more fuel-efficient the better. Therefore, BMC took the lead in designing an economical and people-friendly car with four wheels and a traditional four-stroke four-cylinder engine, which can accommodate four adults and a small amount of carry-on luggage.
Since the new car was rolled off the assembly line in 1959, in April1year, MINI*** sold a total of 5.3 million cars, making it the best-selling model in British history.
Small cars are booming in the European market, and K-car is becoming hot in Japan. Today's MINIEV seems to be copying history.
Wuling Hong Guang MINIEV looks retro and lovely, adopts a design similar to Japanese K-CAR, and adds a suspended roof design. The two-door four-seat layout also takes into account the internal practicality, and the rear seats support the overall reclining. After leveling, two 26-inch suitcases, baby carriages and other large items can be put in the back space.
In addition, there is 12 storage space in the car, and there are all kinds of cup holders. Although the battery life is not very good, it can basically meet the needs of car owners for short-distance travel, and it is cheap and practical.
For MINIEV, I like to shout "It smells good", but I don't like it: "There is not even the most basic airbag, and the budget is not much. There is no need to buy such a car!"
So, what kind of "music for the elderly" do we need?
First of all, it can't be expensive, and secondly, the car is better.
Now there is no room for cars in the fuel car market, but for an electric old man, the main appeal of consumers is "good quality and low price".
When asked why the owner of Wuling Hong Guang MINIEV bought a car, he said it was easy to drive and park. Warm in winter and cool in summer, not ugly. If the expenses are all inclusive, the down payment is a little more than 10 thousand, and the monthly payment is about 900. That's it. What kind of bike do you want?
"Yes, I don't have to ride a bike in the future."
Especially in first-tier cities, one parking space is enough to buy four Wuling Hong Guang MINIEV.
And many car owners who don't have a fixed parking space in the community park the MINIEV at the unit stairs. Don't delay going upstairs and downstairs, don't delay driving on the road without a car butt. "For people with limited parking skills like me, I can stick my head out and reach out to measure the distance. I can pour into the parking space by feeling, and there is almost no blind spot for parking. "
On the experience level, MINIEV is really "rough" to drive, but considering its price and positioning, this expectation has also been neutralized.
The owner mentioned that in the Lingling help app, you can even see the battery life, charging and positioning of the vehicle. "This feeling is that you don't expect much from him, so as long as you have a little unexpected experience, you feel that you have earned it."
Even if it is safe, Hong Guang Miniev seems to be able to face the BBA. It is reported that in a traffic accident in Linyi, Shandong Province, a Mercedes-Benz GLE and Hong Guang MINIEV collided head-on at the crossroads, and the front faces of both cars were damaged to varying degrees.
Judging from the field situation, the damage of Mercedes-Benz GLE vehicles is more serious than that of Hong Guang MINIEV. After the Mercedes GLE was hit, the front bumper fell off, the hood bounced and deformed, and the engine compartment was damaged to varying degrees. The left front of the front face of Hong Guang MINIEV is serious, and the headlights and the middle net are damaged.
Most importantly, in Yulu, the best-selling place of Old People's Music, Wuling Hong Guang MINIEV's going out of the street is also particularly popular. "People everywhere ask, even if you buy a serious mini, you can't give you this' vanity'."
However, it is also an eternal truth that you can get it if you pay.
Although Hong Guang MINIEV sells well, the heat is high, and the sales volume crushes Tesla, the short board is still obvious-
Hearing this, Wuling said: I accept it with an open mind, and I am still trying to change.
Not long ago, SAIC-GM-Wuling officially announced that it would soon launch a younger and upgraded version of Hong Guang MINIEV, named "Hong Guang MINIEV macaroon".
Three new colors have been added to the appearance-lemon yellow, avocado green and white peach powder. The color matching is fresh and pink, the overall shape is retro and lovely, and the appearance color is trendy, which saves a lot of modification costs for female car owners.
In terms of configuration, Wuling Hong Guang seems to have heard the public's voice, provided airbag options on the new car, and added practical configurations such as Bluetooth, EPS, USB charging socket and reversing image.
In terms of power, macaroon will continue to provide 120km and 170km endurance versions, and will also add 200km endurance versions. The maximum power of the motor is 29 kW, and the peak torque is 1 10 Nm, which is matched with lithium iron phosphate battery.
This time, Wuling can be said to be playing everywhere, and really responded to the slogan: We will build what the people need!
Since the launch of the new car, Wuling has been improving its products according to user feedback. "Wait for the party", etc., maybe you can choose quickly.
When car companies were engaged in an arms race on the road of "smart cars", Wuling made a surprise victory and woke up the market with a slap in the face of Hong Guang MINIEV.
Through the past experience in the micro-market, Wuling clearly understands the car demand of domestic mini-car users: price determines everything, and it is basically not feasible to try to find high-end fare increase on mini-cars.
Hong Guang MINIEV can be said to be the cheapest automatic transmission model that can be legally put on the road at present. In contrast, Euler is not a successful example. After the black cat achieved good results, Euler wanted to make a successful replica by increasing the price of the white cat and the good cat, but not many consumers bought it. At the other end, the black cat also postponed the product iteration.
However, Wuling still insists on "low battery life+low price" to consolidate the market, and repeatedly promotes young marketing. Through the new version, it has been continuously upgraded in terms of configuration, appearance and battery life, covering more product ranges and gradually devouring the market share of competing products.
Crucially, Wuling has sufficient production capacity. Unlike some car companies, "how much the factory makes and how much the market sells", as long as the market sells, Wuling can always make it.
However, Wuling is not happy.
Hong Guang Miniev not only does not enjoy state subsidies, but also faces the pressure of double points. Earlier, an engineer revealed to the media that in the supply chain of SAIC-GM, the price could not be pressed down with the supplier, and this car could not make any money at all.
Although there was relatively stable product positioning and market recognition in the early stage, with the entry of Benben with similar positioning, it is difficult for Wuling to form competitiveness in the low-priced market and realize product profitability if it cannot gain an advantage in the supply chain.
Perhaps, the "superficial scenery" of Wuling is still exploring the future direction.