Writing idea: The mission of the company is a task that the enterprise has social responsibility and obligation to undertake or is stipulated by its own development, and it is simply understood as the slogan of making contributions to society.

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1, Nike electric mission: enrich people's lives with our products and services and maximize shareholder value.

2. Philips' mission: to satisfy customers; Successfully fulfill the promise; Interdependence

3. The mission of Samsung Electronics: to contribute to human society.

4.IBM's corporate mission: to promote human progress; People-oriented, providing the best service for all users; Three principles: employees' interests, customers' interests and shareholders' interests; Respect for individuals, services and integrity. Values: to achieve customers, innovation is the most important, honesty and responsibility.

5. Apple Computer's vision: let everyone have a computer; Mission: to promote fair data use practices and build users' trust and confidence in the Internet; Core values: provide powerful computing power for the public.

6. HP's mission: to make technical contributions to the happiness and development of mankind; Values: "We fully trust and respect people, we pursue high standards of contribution, we integrate our consistent feelings into our career, we achieve the same goal through teamwork and encouraging flexibility and innovation-we are committed to developing science and technology to improve human welfare". Faith: As long as employees are provided with a good working environment and trust them, they can do a good job; The company has a tradition of caring for and respecting individuals and recognizing their achievements.