UNDER ARMOUR, American sports equipment brand. Andema (new york Stock Exchange code UA) is headquartered in Baltimore, Maryland. This company mainly produces sports equipment.

FREE ARMOUR focuses on customized sportswear and has its specific market and user base in Europe and North America.

Free armor: a new generation of sports brands. Customize personalized sports equipment for each athlete.

FREE ARMOUR brand mission: let every athlete feel the greatest respect and glory, and help them realize their goals and dreams!

Brand tonality: FREE ARMOUR advocates: "Everyone is different. Everyone should be different. " "You can.

The best. ""You are the best. " "No one can judge you except yourself." "Don't!

Silly follow others. ""Be yourself. " "You can do anything." "You can.

Stars. ""Build yourself and show yourself to everyone. "

Free armor brand concept "FEASP". Namely: freedom, Excellence, positivity, firmness and persistence.

Brand slogan: build yourself

Be yourself, build yourself and show yourself.

FREE ARMOUR mainly emphasizes that everyone should be different, sportswear can't be the same, and every athlete should have his own exclusive logo and exclusive sports series. Emphasizing each athlete's personal symbol is the most accurate, unique and powerful expression of the athlete's self.