Personal career planning model of advertising design. Advertising design is a discipline. As a student majoring in advertising design, you should have a clear career plan for your future. An excellent career plan will undoubtedly increase your self-confidence. The following is a sample of personal career planning of advertising designers.
Personal career plan for advertising design 1 1, preface
We all have our own dreams, the difference lies in whether we approach them step by step in a planned way. If you want to succeed, you must plan your career, locate accurately, arrange my college life reasonably in a planned way, try to explore your potential and build your core competitiveness. Have dreams and motivation. Good planning and unremitting efforts lead to a brilliant life.
1 hobby
I like art, another form of painting, design, association across time and space, listening to music quietly in a quiet corner, reading Chinese and foreign literary masterpieces and professional books, and enjoying the relaxation and freedom of sports.
2. Self-evaluation advantages
Friendly and easy to get along with.
Pay attention to details, especially details about others, have a strong sense of purpose and mission, have perseverance and resilience, and never give up shortcomings in adversity.
Too perfectionist, always dissatisfied with his own works, too worried, under great pressure, unable to let go of many things, and sometimes too hesitant to make a decision.
Unwilling to risk sticking to one's own ideas, breaking up relationships with others and making decisions by feeling or impulse.
3. Career interests
My childhood dream is to be an advertising designer. Even I like watching advertisements that everyone hates. Now my career dream still belongs to the category of advertising design, but now I like print advertising design and the visual impact of print advertising.
4. Life values
Designers enrich their inner world with tangible works.
Second, the occupation analysis
Advertising industry, as an important part of modern information industry, constantly promotes the connection between production and consumption, and becomes one of the indispensable factors to promote the further development of commodity production and circulation and the smooth reproduction of modern society. Under the situation of China's entry into WTO, many international brand advertisements with artistic appeal are constantly impacting China's consumer market, which requires me to be well-informed and have all kinds of qualities, such as aesthetics, sociology, psychology, economics, culture and art, folk customs and so on. Only with these cultural qualities can I face the challenge of international advertising trends.
Since 200 1, the number of people in the advertising industry in China has doubled, reaching 1 more than 10,000. The sharp increase of employees in the advertising industry has brought great pressure to college students who will enter the industry in three or four years. Therefore, I should study professional knowledge hard, actively cultivate my independent innovation ability, and strive to improve all aspects of cultural literacy. Always read professional newspapers and magazines to understand the latest ideas in the industry; Compare, analyze and accumulate classic advertising ideas, try to imitate and re-create, and strive to create your own style. Seize every opportunity to show your talents and strive for glory.
Third, goal decomposition and stage division I will position my career goal in advertising design.
I hope to cultivate myself into an advertiser with professional knowledge and creative ability through university study and social practice. Accumulate and sum up experience in practice in order to better meet the needs of society.
freshman year
1, adapt to college life and develop good college study habits.
2, take the initiative to participate in various cultural and sports activities, exercise their abilities in entertainment 3, strengthen interpersonal skills, make like-minded friends, and exchange ideas.
4. Seriously study professional basic theory courses, contact with professional newspapers and magazines, and analyze and think more. 5. Strengthen the study of English subjects and try to pass CET-4.
6. Make full use of the resources of the school library to improve their cultural literacy in all aspects.
Second year of college
1, learn professional courses well, do more exercises, accumulate more and summarize more; Pay attention to the trends of advertising industry.
2. Take the initiative to participate in various design competitions, understand your own level and keep making progress.
3. Practice photography and video technology, complete more than 200 works, shoot more, but pay attention to quality rather than quantity, and make continuous progress in practice.
4. Start analyzing the classic advertising planning copywriting, accumulate imitations, make your own ideas, and complete 3-4 planning copywriting. 5. Strengthen painting skills, do more exercises and establish your own artistic style. 6. Learn computer courses well and pass the national computer level 2 exam. 7. Attend oral English training and pass CET-6. 8. Internship in a small advertising company during the holiday.
Third year of college
1, deepen the study of specialized courses, take the initiative to participate in various design creative competitions and strive for prizes.
2. Communicate with teachers, classmates and insiders, pay attention to the latest trends in the advertising industry, and establish your own artistic style. 3. To undertake the advertising production of some small departments, practice more, write 3-4 advertising plans carefully, and have their own new ideas and new ideas. 5. Strengthen oral English practice and be able to speak fluent English. 6. Have a deep understanding of society and practice seriously.
7. Take the initiative to participate in various recruitment activities, accumulate experience, learn job hunting skills, and make full preparations for job hunting after graduation. 8. Cultivate your basic skills in the workplace and learn etiquette knowledge. 9. Seriously write your graduation thesis, put forward your own bright ideas and devote yourself to your dreams.
Preliminary plan after graduation from university: within 3-5 years.
Adapt to the industry environment, handle the leadership relationship with colleagues, and actively work in a promising small advertising company. Strive for promotion in the second year, improve management ability, hold several positions, improve your ability in all aspects, and strive for all-rounder in advertising. Meet as many like-minded people in the industry as possible and exchange new ideas. If possible, start a business within five years. Keep pace with the times, improve the quality of works, strive to break through and lead the new trend of advertising industry.
Four. Self-declaration
A good plan can only show its value in hard practice. Since you have made a promise, you must work hard to realize it, otherwise everything will be just a blank sheet of paper, and only a bleak life will be harvested. Don't let family, friends, people who care about and cherish themselves and their loved ones down, let alone let yourself down and let youth have no regrets.
Seize every minute of your life and make your youth glow. Keep your word. If you want to do it, do it best.
From now on, move forward towards your dreams, and the thorns in your efforts will only strengthen your faith.
Personal career planning book for advertising design II. self-assessment
1, personal character: I am easy-going, but I am stubborn when it comes to my hobbies and principles. I will stick to what I believe, regardless of other people's objections, unless someone can really convince me. I don't care about some troubles in my life, I am optimistic and have my own ideas and directions.
2. Personal interests: I especially like football. I also like listening to music, reading and writing.
3. Personal strengths: Through one year's childhood experience and other ways, I have a certain understanding of new media, a partial real understanding of the operation and promotion of new media, and a strong writing ability. I can persevere, open-minded, have almost fanatical enthusiasm for my hobbies, have a clear understanding of the development and future of new media, and will go along this road.
4. Personal ambition: I want to be a talent who is good at the promotion, marketing and management of new media. The development prospect of new media is immeasurable. As a new generation of college students, of course, we can't stick to the rules and eat the bowl of rice left by traditional media. The new media is in a period of rapid development and growth, and it is also an extremely easy period to make achievements, so I want to seize the opportunity to give full play to my talents and make a career in the new media industry.
Second, professional understanding
1. Professional background: Advertising development is concentrated in first-and second-tier cities such as Beishangguang and economically developed areas, with dense population and fierce competition.
2. Professional Interpretation: Advertising is a science that studies the history, theory, strategy, production and management of advertising activities. The two pillars of advertising are communication and marketing. Advertising and media are inseparable, and the media of advertising communication plays a decisive role in its communication effect. To make advertising in active communication better, we must have a good understanding of the media it spreads.
3. Professional trends: The professional trends of advertising include creative design, advertising production and implementation, advertising planning and marketing, advertising management, and advertising market investigation and analysis.
Third, my goal.
1. Short-term goal: learn the necessary professional theoretical knowledge such as communication and marketing, learn professional software such as PS and AE and master it skillfully. Sophomore students get CET-4 certificate and computer certificate. Try to make full use of your knowledge and ability to make contributions on the campus platform of Qingmei.
2. Long-term goal: accumulate social work experience, increase practical knowledge that can't be learned in textbooks, and combine theoretical knowledge to make their own innovations. And actively seek entrepreneurial opportunities, participate in social economy, and enhance self-worth. Join a new media management team, participate in its promotion and marketing, and realize the embodiment of self-worth ability.
Fourth, the plan to achieve the goal
1, during college.
Learn professional knowledge of various subjects and master basic knowledge related to majors. Review English actively.
During the winter and summer vacations, I will work in the society for a short time. During my work, I will learn how to get along with colleagues, how to deal with leaders, how to express myself in groups without being excluded, and accumulate social experience.
2. After graduation
After graduation, I will try to practice in small and medium-sized enterprises, study hard and accumulate experience. Work hard to make the leaders notice me and get a chance to show themselves.
Actively consult the predecessors, because their experience is valuable, and then combine their own understanding to form their own knowledge.
Establishing a good communication network and professional-related interpersonal network will bring great convenience to future employment and entrepreneurship. My ability has been exercised, my experience has been accumulated, and my venture capital has been saved. At this time, I will combine social needs and economic conditions to start my own business!
Verb (abbreviation of verb) conclusion
Society is constantly changing, and nothing is static. If you want to complete your career, you must be able to gain insight into the economic situation and social needs. This requires me to be familiar with economic knowledge, which requires me to study and study by myself at ordinary times.
New media is a brand-new branch of industry, especially the development potential of new mobile media is immeasurable, and the society lacks professionals in this field in the short term. As students majoring in advertising, they should seize the opportunity to participate in the development and growth activities of this new industry, show their abilities and strive for their own achievements.
Of course, opportunities and risks coexist, so since we have chosen the new media industry, we must master the basic knowledge so as not to become ambitious mediocrity. Only if you have enough ability can you create your own achievements in this industry. Of course, difficulties are inevitable, because that is the source of progress. The road of life must go through setbacks to see the flowers of happiness in full bloom, and I will grow up bit by bit and become brave, decisive and strong!
Personal career planning book for advertising design 3 i. Self-analysis
1, career interest
My ideal career.
1 the ideal occupation is: advertising.
The second ideal career is: design.
The third ideal career is: marketing.
Art type (a)
I like to express my talent and realize my value through various artistic forms of creation;
(2) Having special artistic talent and personality;
Willing to create novel and unique artistic achievements, eager to express their own personality.
Mainly refers to all kinds of artistic creation.
Main occupation: actor, artist director, music, dance, drama teacher; Literary critic; Hosts, editors and authors of radio programs; Painting, calligraphy, photographer; Designers in art, furniture, jewelry, house decoration and other industries.
Enterprise type/enterprise type (e)
(1) energetic, self-confident, sociable, and capable of leadership;
2 like competition and dare to take risks;
③ Love power, status and material wealth.
Mainly refers to those organizations and influence others * * * with the completion of organizational goals.
Main occupation: manager, entrepreneur, government official, businessman, industry department and unit leader, manager, etc.
2. Professional ability
Verbal ability (V) refers to the ability to understand and use words and their meanings, the ability to understand words, sentences, paragraphs and articles, the ability to clearly and correctly express one's thoughts and introduce information to others.
Spatial judgment tendency (S): refers to the ability to understand three-dimensional graphics and the relationship between plane graphics and three-dimensional graphics, including the ability to understand geometric graphics, the ability to understand three aspects of three-dimensional graphics, the ability to understand the relationship between objects in spatial movement and the ability to solve geometric problems.
Perceived Detail Ability Tendency (P): It refers to having a correct perception of the relevant details of objects or characters, distinguishing and comparing the light and shade of characters and the width of lines, and seeing their subtle differences.
3. Personal characteristics
Be good at observing people or things around you, but don't seek to discover their motives and significance. They can recognize the true state of things. They are very interested in the information obtained directly from experience and feeling, and they are very talented in artistic aesthetics. They strive to create an elegant and personalized environment for themselves. They put all their attention and energy into the current vivid real life, so they can always find beauty and happiness from simple joy.
Always appreciate the sweetness of life, have rich common sense and strong endurance. With a drift attitude, I always have my own pragmatic and creative way of dealing with people. They are patient and flexible, so they are tolerant of others and life. They seldom criticize other people's behaviors and beliefs. They seldom refuse things. In the face of change, they choose to adapt and cope, instead of trying to exclude or control everything.
They are completely absorbed in the present, and they don't make any plans except the necessary preparations. They are short-term planners, and they will feel relaxed when things are finished, so they devote themselves to their work at this moment and like to enjoy the present experience instead of rushing to the next challenge.
4. Professional values
Lifestyle (L) Lifestyle People want to integrate all major aspects of life into a whole and like to balance personal, family and professional needs. Therefore, lifestyle people need a working environment that can provide enough flexibility to achieve this goal.
Lifestyle people can even sacrifice some aspects of their careers, such as giving up their job promotion, in exchange for a balance between the three. Their definition of success is broader than that of professional success. Compared with the specific working environment and work content, lifestyle people pay more attention to how to live, where to live, how to deal with family affairs and how to improve themselves.
What do you value in your career—
Important: 10. Be able to engage in work that interests you.
Secondary importance: 1. The salary is high and good.
The second time is not important: 7. The work is not too tense, and there is less external pressure.
Not important: 9. Social needs and social contributions are greater.
Second, the occupation analysis
Advertising salesman
In the advertising industry, the salesman is AE, and he plays an important role in the advertising company! He is the link between advertising companies and advertisers. Their ability is very high. They also need to be familiar with the customer market, the basic information of products, the previous advertising materials, the market and advertising materials of competitive brands. Therefore, advertising companies have high requirements for salesmen!
The concept of salesman refers to the person in charge of specific business operations. For example, those responsible for purchasing, those responsible for sales and so on. You can call a salesman when making documents. Not specifically salespeople. At the same time, due to the emergence of part-time jobs, many part-time salesmen in the new era have emerged under the influence of information networks.
The salesman's job is to extract glittering gold from thousands of tons of ore; Is to screen out real buyers from thousands of customers; It is to beat opponents in the competition of strong peers and win the favor of customers. In fact, salespeople sell products first-their comprehensive qualities such as business level, negotiation skills and morality. If the customer doesn't accept the temperament image of the salesman, he can't accept his products.
Advertising copy
Advertising copy planning, that is, advertising copy planning and writing personnel, is one of the important positions in the advertising industry.
job description
Advertising copy planning, that is, advertising copy planning and writing personnel, is one of the important positions in the advertising industry.
The so-called advertising copy, in a broad sense, refers to the specific expression of the established advertising theme and advertising creativity through advertising language, image and other factors; In a narrow sense, it refers to the composition of words and characters that express advertising information. The planning of advertising copy is a professional who creatively designs, selects and matches the title, text and slogan of advertising copy and writes a case.
Advertising copy planning needs strategic thinking, creative thinking and strong writing skills. Is an important position in the advertising industry, but also in the field of marketing and planning urgently needed talent. Copywriting must first have the following qualities:
1, with basic knowledge of advertising industry and advertising copywriting, including the history and development of copywriting, advertising, marketing, psychology, consumer behavior and planning;
2. Master the creative process of advertising and the creative thinking mode of advertising;
3. Proficient in various copywriting skills and have a certain literary foundation;
In addition, the other two necessary conditions for copywriting planning are experience and "sensitivity" to advertisements. As the saying goes, experience is a person's precious wealth, so is copywriting planning. It is difficult to grow into a copywriter without being tempered by hundreds of courses and influenced by many advertising ideas. Another important quality is the "sensitivity" to advertising, that is, advertisers' overall feelings about advertising trends, consumption mentality and creative renewal. Knowledge can be learned from books and cases, technology can be honed in practice, and experience and sensitivity can only be accumulated from all aspects of daily life, which is also the only way to be promoted to copywriting planning.
Professional qualification certification standard
20xx In March, the China Employment Training and Guidance Center of the Ministry of Labor and Social Security launched the advertising copywriting job training program. This project has become a qualification certification project for advertising copywriters in China, which brings good news to the advertising industry lacking talents.
1, exam content
Vocational qualification examination is divided into theoretical knowledge examination and professional skills examination. The content of the examination is the basic knowledge of advertising industry and advertising copy, the positioning and creative thinking training of advertising copy, the actual combat training of advertising copy and the practical application cases of advertising copy.
2. Application conditions
Anyone with secondary vocational education in advertising or related professional qualifications can apply.
Three. conclusion
career objective
Engaged in advertising planning in the future (entertainment, media, service industry).
Career development strategy
Enter the entertainment, media and service industries (develop in younger fields)
Career development path
Take the management route
Specific path
Advertising salesman → primary advertising copy → intermediate advertising planning → senior advertising creative director.
Fourth, the specific implementation plan of career planning.
Short-term plan (junior college stage)
Time span: 20xx-20xx
Current goal
I worked as a salesman in advertising when I graduated.
Subdivision target
During school: complete the study subjects. During school: engaged in related work.
Plan content
Professional study: market research and advertising copywriting, marketing planning.
Vocational skills training: market research practice
Professional quality improvement: professional regional development platform
Career practice plan: summer vacation related internship
Strategies and measures
In order to achieve the basic goal of advertising salesman, summer internship and platform internship.
comment
The key point is to participate in the implementation of advertising planning and be familiar with basic business.
Medium-term plan (five years after graduation)
Plan name
Advertising copy
Current goal
As an intermediate advertising planning in the entertainment, media and service industries.
Subdivision target
Advertising salesman-primary advertising copy-intermediate advertising planning
Plan content
Workplace Adaptation: From Enterprise to Planner
Three-pulse accumulation (knowledge pulse, human pulse and money pulse): get the qualification certificate of advertising copy, make relevant friends, and complete the accumulation of certain funds during work.
Strategies and measures
The focus is on adjustment, from paying attention to the effect to the benefits that the advertisement itself brings to customers.