Cooperate with Tencent video variety "Creation Camp 2020". In the process of broadcasting the program, the product is skillfully exported to the audience, and the brand and the program are effectively integrated. Among them, the strong interaction between the students and the brand left a deep impression on the audience. Through customized materials, Ji Cunxi's small crystal diamond sunscreen lotion was interpreted and creatively inserted by the students. Its product characteristics of "no powder and more water" are deeply rooted in people's hearts, and it also allows Ji Cunxi to continue to talk with the younger generation of generation Z, giving Ji Cunxi an opportunity to talk with young consumers as a brand.