Anta Group is a comprehensive multi-brand sporting goods group specializing in the design, production and sales of sports equipment such as sports shoes, clothing and accessories. The company was established in 199 1 and listed in Hong Kong in 2007.
Development history
199 1 year, Anta's logo was hung at the gate of a shoe-making workshop in Jinjiang, Fujian for the first time. After more than 20 years of development, Anta Sporting Goods Co., Ltd. has now become the largest comprehensive sporting goods brand company in China.
1999, Anta signed Kong as the image spokesperson, and launched the brand slogan of "I choose what I like", taking the lead in creating the marketing model of sports star+CCTV in China. The promotion of the brand has boosted the strong growth of sales, and the turnover has quickly exceeded 200 million from more than 20 million.