Xiaomi Company was formally established on April 20 10. It is a mobile internet company focusing on high-end smart phones to independently develop Xiaomi Fa. Xiaomi mobile phone, MIUI and Mi Chat are the three core businesses of Xiaomi Company. "Born for fever" is the product concept of Xiaomi. Xiaomi Company pioneered the development of mobile phone operating system with Internet mode, and 600,000 enthusiasts participated in the development and improvement.

Xiaomi's LOGO is a "mi" shape, which is the abbreviation of MobileInternet. It means that Xiaomi is a mobile Internet company. Xiaomi's LOGO, in turn, is a heart word, with one point missing, indicating that Xiaomi should leave some heart for Xiaomi's users. In addition, MI is the Chinese phonetic alphabet of mi, which just corresponds to its name and title.