The second stage, from 1978 to 1983, is the enlightenment stage when marketing was introduced to China again. Scholars from Beijing and Shanghai took the lead in introducing foreign marketing, and universities set up marketing majors on an equal footing.
The third stage, from 1984 to 1994, is the period when marketing spreads rapidly in China. The marketing consciousness of enterprises began to form, and the demand for marketing talents in the whole society was strong.
The development of international marketing includes production concept, product concept, promotion concept, marketing concept and social marketing concept, which are also marketing concepts.
Production concept: 19 prevailed in the west from the end of 20 th century to the beginning of 20 th century, and the slogan was "what we produce, we sell"
Product concept: "Marketing myopia" and production concept are both popular. This concept holds that consumers like high-quality, multi-functional goods, regardless of consumer demand.
Selling ideas; Popular in the 1930s and 1940s, their slogan was "Let people buy what we sell". They are committed to product promotion and advertising activities to persuade and force consumers to buy and exaggerate the advantages of goods.
Marketing concept: formed in the 1950s, we take consumers as the center, and we produce whatever consumers need. It is also modern marketing.
Social marketing concept: With the increasingly serious problems such as environmental damage and resource shortage, enterprises are required to take into account the long-term interests of the government, enterprises and consumers.
1990 international marketing development is a marketing concept and a social marketing concept. I hope I can help you!