The origin of Kao brand name;
Kao Kao Kao has long been a well-known manufacturer brand in Japan and China.
Kao Company's predecessor, Changlai Store, was a small daily grocery store when it opened at 1887. In Meiji Japan, soap was still very expensive and high-grade goods, and the price of an imported soap was equivalent to more than 654.38+00000 yen now. In order to make more ordinary people use cheap soap, boss Nagase developed the first "Hua Wang Shi Hu" and officially used the word "Hua Wang" as the brand trademark for the first time.
The pronunciation of two Chinese characters KAO in Japanese is written in letters as Kao. The word "Yan" is just a homonym, which means face, indicating that this is a piece of soap with good quality and can be used to wash your face.
At the same time, "Kaohua" is also the name of a peony variety. Peony flowers are different from traditional Japanese cherry blossoms. Her flowers are big and gorgeous, giving people an impression of wealth. The shrewd boss Nagase used the word "Kao Hua" and this variety of peony flowers in the packaging design of goods, packed them in wooden boxes, and made his own soap into high-grade goods with both quality and taste.