Corporate vision: Establish absolute competitiveness, cover the whole industry, and become a first-class comprehensive enterprise in the construction industry.
Enterprise development strategy: innovate building technology, establish industry standards and improve product system.
Corporate values: open-minded, virtuous without virtue.
Enterprise spirit: taking Tao as the goal, relying on morality, relying on benevolence and taking art as the essence.
Management concept: standardization, normalization, process, refinement and rationalization.
Business philosophy: optimize resources and maximize benefits.
Service concept: cooperation, sincere service, and wholeheartedly reassure customers.
Talent view: attach importance to its virtue and make the best use of its talents.
Corporate image positioning: benevolence, kindness, modesty and courage
Leader's image: greet people with kindness, receive things with righteousness, treat people with heroism and rest.
Employee image: keep an open mind, treat with sincerity, be rational and self-disciplined, and forgive your family.
Slogan of enterprise communication: Virtue is thousands of miles away, but the heart is empty.
Concept of enterprise cooperation: communication, sharing, honesty and win-win
Enterprise competition view: science and technology first, quality first, service first.
Enterprise innovation concept: innovation is not lazy, learning is tireless and self-improvement.
Enterprise market outlook: positive response, initiative and perseverance.
Enterprise product view: scientific, standardized and intensive
Enterprise quality concept: insist on harshness and pursue perfection.
Enterprise brand view: details cast brand
German culture of superstars;
The word "virtue" covers all aspects such as cultivating the mind and doing things. If we take virtue as our belief, principle, life and career, we will achieve great success.
"Virtue" culture has profound connotation and extensive extension. As the core of corporate culture, "governing enterprises by virtue" has profound cultural connotation, and at the same time it is comprehensive, comprehensive and realistic, which can bear the needs and expectations of superstars for corporate culture.
Cultural definition of "virtue";
"Virtue" culture means that superstars have a sense of industry responsibility, that is, in the industry field, they should respect moral quality, demand their own development and lead the industry development.
Internally, the "virtue" culture means that superstars unite as one, take virtue as the product, restrain themselves and guide themselves from the aspects of management, management, service and products, so that superstars can truly become a model of governing enterprises by virtue.
Cultural requirements of "virtue":
"Virtue" culture should first be * * * virtue. Enterprises unite as one, * * * maintain and adhere to the spirit and culture of self-cultivation by virtue and governing enterprises by virtue.
Secondly, the "virtue" culture should be constant virtue. A culture cannot be tempered and consolidated overnight, and it needs to be persisted in repetition and emphasis. Therefore, German culture must maintain the same quality and stick to it from beginning to end.
The cultural origin of "virtue";
1. This is the essence of China traditional culture.
The core culture of the superstar comes from the hexagram in the Book of Changes: "Heaven is healthy, and gentlemen are constantly striving for self-improvement; The terrain is Kun, and the gentleman carries things with morality. " It means that a gentleman should be resolute and decisive, work hard, increase his virtue and be inclusive. This is the embodiment of virtue. Superstars not only pay attention to modern corporate image, but also require themselves to have profound cultural background. The motto of "Help the world with an open mind" can be traced back to China's classical literature and history, and the essence of German culture can be described as its essence.
This is the need of modern enterprise management.
According to the modern enterprise management thought, the German culture advocated by superstar company should be the catalyst for transforming an ordinary team into a highly cohesive team.
It can effectively stimulate team vitality, improve team work efficiency, increase the centripetal force, cohesion and trust of the organization, and reduce the centrifugal force and destructive power of the organization.
3. It is the experience summary and philosophical thinking of superstar's entrepreneurship for more than ten years.
Focusing on the core independent intellectual property rights and patents, Superstar enjoys the right to register the GBF trademark, and has been committed to leading the development of the industry and controlling the development of competition for more than ten years.
In the process of entrepreneurship and development, superstar has won the recognition of the industry with stable technology, reliable quality and continuous innovation, and at the same time, with a far-sighted sense of industry responsibility, he has devoted himself to the development of the whole industry and gained prestige. Today's achievements are the result of the superstars governing enterprises with morality and serving the public with morality.
Today, when superstars are growing up, we should not only sum up the successful experience, but also look forward to the future development. "Virtue" culture is a great spiritual wealth of superstars, which is worth adhering to and carrying forward.