The basic element system of enterprise VI design strictly stipulates the logo, Chinese and English characters, standard colors, enterprise logo patterns and their combination forms, which fundamentally regulates the basic visual elements of enterprises. The basic element system is the core part of corporate image, including corporate name, corporate logo, corporate standard text, standard color, symbol pattern, combined application and corporate slogan.

Among them, the logo design of an enterprise should be matched with the basic elements and widely used in various media, which should embody the spirit of enterprise in connotation and cause the role of contrast and strengthening the corporate image. Through the rich modeling of symbolic patterns, the corporate image established by symbolic symbols is supplemented, making its meaning more complete, easier to identify and more expressive in scope and depth. Symbolic patterns are simple and abstract in expression, and have a harmonious relationship with logo graphics. They can also be designed through the modeling connotation of the logo or its components.