At this level, Benny Road, Life Geometry (S&; K), Jeanswest, IP ZONE, Giordano, Spago, U2, etc. The price is similar, Giordano, U2 and Spago are the most expensive. . . ), is also the best, much better than others. Because the styles and things that just came in are good, U2 and Giordano should not be at this level, so they are naturally better.
This is ESPRIT and JackJones, which are called college students' brands. Personally, I think it is too cheap and too popular, so I choose to give up the style.
ESPRIT is a typical representative of this level. It is the earliest introduction and the most comprehensive way, from which we can see the future of other brands.
The advantages of this level are: not expensive, often discounted. When it was first introduced, the style was great and the quality was passable. There are shops everywhere and the service is good.
Disadvantages are: the price is getting more and more expensive, the discounts are getting more and more frequent, the styles are starting to look ugly, and the quality is a headache!
In other words, when it is introduced for a period of time, it becomes useless. If it is good, it will become like ESPRIT, but it is not good. Well, look at what ETAM looks like now. Let's think carefully about whether JJ is taking the old road of ESPRIT. . . The reason for the deterioration is that the design was synchronized with the headquarters at first, and the style was guaranteed, but after a while, domestic manufacturers gradually began to design their own, so. . . If there is too much production, it is normal for the quality to deteriorate.
At this level, ESPRIT, jack &；; Jones, Mark Huafei (fake foreign brand, that is, the deck of the Seven Wolves), Tom Taylor, etc. There are quite a few, and the price is the most expensive in ESPRIT. Pants can wear 500, and the lining is less than 400. If the coat is large, it will cost more than 600, and the coat will not be lower than1k. Jack & Jones and Mark Tom are only 10 to 20%. Stylistically, jack & JONES is similar to Mark, both of which are very fancy. They have high demands on their bodies and have many ESPRIT elements. There is no big restriction. Tom tyler is worn by big boys.
The above are casual wear, and there are denim brands at the same level, namely LEVI' S, LEE, WRANGLER, GAP, CKJEANS, GUESS, LOIS and Lee Corp, G-STAR, fifth STREET and Apple.
My personal favorite is Jack &; Jones. The street style is not exaggerated, but it shows personality.
Many people think Levi's, 50 1 is the best pants type. It is worth noting that the price of Levi is not only divided into styles, but also into places of origin, such as 50 1, domestic 698, non-green Bin 798 and Japanese 858, with obvious quality differences. Levi's coat is just so-so. I have a personal hobby. There are more than 400 shirts and sweaters, all made in Korea. Traditional denim jackets are required every season, and the domestic price has always been 998. Sometimes there are some clothes imported from Japan, which can sell for 2 K. I suggest not touching them. I want to buy it in Hong Kong. I have to admit that Levi's is going downhill. The discount is very small, not more than 30% off-season
LEE is the first choice for China people to buy jeans. He came early and was preconceived. In fact, he made his fortune as a cowboy, otherwise he would have been submerged. His previous advertisements always misled people into thinking that he was the first pair of jeans, but he was not. Of course, the earliest ones were pants with zippers (look at the retro pants with buttons). LEE is very popular in Japan, and there will be some pants imported from Japan in China, 10 1 series. It's much more economical to buy in Hong Kong.
Herdsman doesn't know many people, because he has just been introduced. In fact, it is a big start, and the sales volume is the first in the United States! Levi's and Li * * * are the three major brands of denim. Personal evaluation of him: first-class quality! What does it look like? . It looks like a cowboy-an American farmer. It's really corny It's American cowboy clothing anyway. It's very cold. . .
Gap! The most popular clothing brands in America, including Old Navy and Banana Republic, are not pure denim brands, but leisure brands. The price is a bit unfair. It is very cheap in America, but it is very expensive here. Pants over 600 are more, coats over 1K, and the discount is not positive. Everything is fine.
Another brand CK jeans, which is popular in America, has the same problem as GAP and is expensive. Because it is the first designed jeans in the world (to put it bluntly, jeans made by designers), pants are expensive, ranging from 800 to 1400, and some are more expensive. The coat is about 1500, and the most expensive shirt is 65438. CK should have a lot of fans. I think the domestic style is much worse than that of foreign countries. Is it because of the "independent design" discount? It's always 20% off for one piece, 30% off for two pieces and 60% off for three pieces.
Guess, it is said to be a mid-to high-end brand in the United States. Things are similar to CK J, but the price is a little more expensive. Chinese fir is very famous, but domestic agents seem to be very bad. You know, in a store in Beijing, only LCX is sold. If the publicity is too bad, the discount will be the same, usually 50% off, usually 20% off.
LOIS and LEE CORPER are domestic agents, so the counters are always connected. The original price is the same as Li's. No one will remember the original price if the discount is too much. . . Things are much worse than their awesome advertising words, which are not recommended.
G-STAR is a brand worth talking about. It is a rare brand whose domestic price is cheaper than that of foreign countries, and it is much cheaper! Believe it or not, G-STAR is rarely lower than RMB 1K in Europe. It is normal to have two or three Ks on the top, which is a standard third-line brand. Legend has it that Europeans come to China to buy in bulk. Indeed, it is much cheaper. This is entirely thanks to "independent design"! In other words, the comparison between domestic G-STAR and European G-STAR is not the same except that it is a brand and some classic styles have not changed. Fortunately, the current style has won the favor of many people (I don't like it). The price of trousers is similar to LEVI's, and the top is the same as ESPRIT. Highly recommended! ! ! !
Fifth Street and Apple are not recommended. Although it is not expensive, it is not cheap. The quality is average, the design has no personality, and many of them are plagiarism.
If you forget, you have no experience. I don't have anything in the third row. I am so poor, but it doesn't prevent me from visiting their shop, hehe. . .
REPLAY, Italian cowboy, street style, relatively uniform (some people think it is the same thing). There are no pants under 1K, and the top is not capped. The top is about 2K, and the t is generally around 800.
Diesel! Known as the hottest cowboy brand! Also from Italy, the styles are exaggerated, and some can't even be worn everyday. Some people say that the top is not as good as replay, and different people have different opinions. The price is also expensive, just like the replay. I think the relationship between their two families is the same as that of Li Wei. What a pity that such a hot brand has no monopoly in China! ! ! The only place to sell it is a cowboy shop called HEIB from Hong Kong, which deals in various Italian cowboy brands and adds a little diesel oil. The problem is that HEIB has only two in Shanghai, but there is still none in Beijing!
NAUTICA, a leisure brand founded by ABC, is extremely expensive, as expensive as CK J, and there is a sub-brand (Cold-_ _-III) Nautica jeans, which is a bit approachable. Like Li, pants can be sold for more than 500 yuan. I feel that the style is too similar to U2-_ _-III.
TONY WEAR, a leisure brand with a price similar to JJ, also has a sub-brand TONY JEANS. The price remains unchanged. The production plant is in Zhejiang, I don't know where it is in Shanghai. Customer evaluation is average, discounts are frequent and the quality is uneven. Personally, it is not a good choice.
IZZUE, a young brand from Hongkong, is produced in Maggie Cheung. Its style is street style, Japanese style, and the price is the same as JJ. People who like that style will like it very much, like what I don't like, I hate it. The discount is positive.
MEXX: Europe will show you the way! From Germany, it is an ordinary dress in Europe, with the same grade, the same price and the same style as ESPRIT-_ _-Third, do you think it is a bit worthless to hear that "Europe teaches you the way"? Making money from China people is a bit excessive. There are MEXX jeans.
There are also some unusual brands, such as Italian brands sold in HEIB, which may enter the domestic market recently. CHEVIGON, Gas and Energie Italian cowboys all have the same style, like REPLAY, but the price is much cheaper, which is the same as LEE's. The latter two are hard to see except HEIB. The former one has entered the domestic market on a large scale, and there are some old brands, such as Marlboro, CAT (not just shoes) and so on.