CCTV-3 (channel call sign: CCTV-3, abbreviated as CCTV Variety Channel or CCTV 3) is a professional TV channel that mainly plays music and song and dance programs. Launched on 1986 65438+ 10/month 1. 2015 65438+10-April cctv-3 ranked third, with an audience rating of 0.36 1% and a market share of 3.069. 20 16 cctv-3 ranked first in China in the first half of the year, and its viewing share increased by 34.03%.

2065438+June, 2003 1 day, CCTV-3 was changed to square corner "3" packaging with digital information. On June 65438+1 October1day, 2023, CCTV-3 launched a promotional film with China traditional art characteristics. The modeling symbol "3" is similar to the Chinese characters "Guo" and "E" in the visual chart, and it is changed to the channel slogan "Appreciate the beauty of Vientiane".

Cctv3 channel evaluation

On the basis of innovation and guidance, Variety Channel adheres to China's literary spirit and mainstream values. Variety channel's insistence on culture and brand is the pursuit of CCTV variety. The innovative measures of CCTV variety show are more attentive in posture, combining the creator's intentions and the hearts of the world, and impressing the audience with touching stories and connotations.

In the way, it is more innovative, combining ideas and methods, creating the forms, ways and means of audio-visual landscape; The effect is more joyful, combining the feelings of the scene and the audience, creating an interactive and joyful atmosphere, strengthening interactive participation, attracting younger audiences, and making the screen happier and more joyful.

CCTV Variety Channel not only adheres to the mainstream value, but also embraces all rivers. It not only shows the feelings of home and country, but also follows the laws of the market; It not only maintains the enthusiasm of the traditional middle-aged and elderly audience, but also actively expands the young people with high consumption. The market-oriented cooperation system of variety shows constructed by CCTV Variety Channel provides a sample for the transformation and upgrading of other channels.

Reference to the above content: Baidu Encyclopedia -cctv-3