What are the skills for enrollment promotion of trusteeship classes?
1. Face-to-face enrollment: distribute enrollment brochures in places where target students are concentrated, collect interested students on the spot, and communicate and follow up until they sign up for payment.
2, relatives and friends introduction: it is to mobilize people around you to help you introduce students-acquaintances have a higher success rate in introducing acquaintances.
3. Develop agents to help recruit students: recruit some campus students and people with social connections, talk about cooperation with them, and ask them to help you recruit students.
4. Network promotion and enrollment: make enrollment websites or register blogs, publish enrollment brochures and online registration forms, leave contact numbers, and accept inquiries from interested students; Go to Baidu, 360, sogou, Youdao and other search engines to do keyword bidding ranking; QQ (group) registration, mass email registration, Weibo registration, WeChat registration and so on.
5, telemarketing enrollment: collect a large number of target student information, take the initiative to call and send text messages to enroll students.
6. Directly cooperate with schools or institutions to recruit students: you can cooperate with secondary vocational schools and high schools with relatively poor academic performance; Amateur education enrollment, you can cooperate with the director of enterprise human resources. As long as we talk about the benefits of cooperation with the partners, the later work is generally easier and more students are recruited.
How to do a good job in enrollment propaganda
The publicity in the early stage of the trusteeship class should be in place
Of course, to start an educational institution, you must apply for various relevant qualifications. After these are done, you can start the publicity work, which can be posted around the school, or you can arrange for staff to distribute them in the school or ask parents to introduce them directly. Making banners is also a method, especially in the early stage of the upcoming exam, which will play a better role; Educational institutions can also make some beautiful posters, and there must be slogans and introductions for parents to see at a glance. These tasks should be done well, and only in this way can more parents be attracted to sign up their children.
Trusteeship classes should have experienced teachers.
To run an educational institution, teachers must teach, which is what parents are most concerned about. It is better to have a famous teacher. So you can use this for publicity, and you can print out the relevant information of the teacher. If some teachers can't make it public, they can introduce interested parents, with special emphasis on how many students the teacher has brought or which students have been admitted to key junior high schools. This should be the most attractive aspect for parents.
The enrollment of trusteeship classes is the compilation of courses.
Courses must be compiled by experienced teachers. In addition to the beautiful environment for primary school students to like, the curriculum should also be suitable for all grades of primary school. All courses must be key. Whether it is Chinese, math or English, there should be different remedial time. As long as students who want to attend classes want to choose which time period, only by being so comprehensive can parents be more attracted to sign up. Therefore, it is very hard to set up an educational institution, and it must be carefully thought out.
How to publicize the enrollment of primary school nursery centers
One is the propaganda content, the other is the propaganda method, and the third is the propaganda channel. Only by doing these three aspects well can we publicize and recruit students to the maximum extent.
Through publicity, in cities with schools, an "expert report meeting" should be held at least once a year. The venue is generally arranged in a large theater that can accommodate more than 1000 people.
Publicity channel
Generally, the students corresponding to the custody class are all students from the next school, so it is necessary to find out where the student branch of the school is. It is directly the promotion of activities at the school gate, the promotion of activities by parents in the neighborhood, community and public places around the school, and the students in the surrounding training schools, which can not be ignored.
Publicity scheme design
Scheme is method, and the design of scheme activities is directly related to how many parents and students can be attracted. The activity planning should be made according to the orientation of the campus and the surrounding conditions. According to the previous market survey, we can understand the situation of other custody classes around the school and the consumption level of the surrounding residents to set the charging standard.
The design of a single poster page is also very important, with distinctive style design and attractive activities. One page should list the contents of campus services, and use words to package the services you promote.
You can use words such as buy one get one free, half-price discount and free to attract parents, or you can set up open experience classes, give small gifts to collect parents' information and so on.
Service standardization
For parents who come to consult, there should be a unified service process, the teachers' clothes on campus should be uniform and tidy, and the service attitude should be mild and enthusiastic. We should always follow up the situation of parents at school, especially pay attention to avoid the phenomenon of unattended parents.
The introduction of the campus should have a unified standard, and the use of various functions should be clearly explained. In particular, there should be process design, training and rehearsal of campus principals and teachers, strategies and plans for making orders, so that children can't bear to hide wolves, and there should be some financial support for early investment.