Apple insists that the iPhone doesn't send a charger for environmental protection. Apple issued a document saying that it will no longer bring its own charger. This change is really bold. Apple official website also launched an environmental theme page to show users its environmental report card. Apple insists that the iPhone doesn't send a charger for environmental protection.

Apple insists that the iPhone doesn't send a charger for environmental protection. Starting from the iPhone 12 series, Apple no longer comes standard with charging heads and wired headphones. Now, both iPad and Apple Watch have removed the charging head.

Although Apple emphasizes that this move is for environmental protection, because its survey shows that users often have available charging heads in their hands, they insist that the standard is to increase the burden on the earth. However, this practice has also attracted a lot of criticism. After all, there will definitely be consumers who need to fill their heads; In addition, questioning Apple's real purpose is to save costs and even save billions of dollars.

Because of this, Apple stumbled in Brazil. Although it has been fined about $2 million by consumer protection organizations in Brazil, a recent court ruling showed that a consumer in the country's city of Iania filed a lawsuit because he was not equipped with a charging head, and judge Vanderlei Keres Pinheiro ordered Apple to pay 5,000 riels (about 6,937 yuan).

The judge believes that Apple violated the local consumption terms on selling smart phones, that is, mobile phones must be equipped with charging heads as standard. The charging head can be sold separately, but only if it does not affect the normal function of the mobile phone.

In other words, the judge thinks that the iPhone without a charging head is an invisible' bundled sale', because the mobile phone must be charged, so you have to pay extra for the original charging head.

According to further reports, Apple's defense opinion in court is that the iPhone comes with C2L data cable randomly, and chargers with USB-C interface abound, so there is no need to use Apple's original style. In addition, Apple once again reiterated that its practice is for environmental protection.

It is reported that the disclosed trial information does not give the specific model purchased by consumers. For reference, the starting price of iPhone 13 in Brazil is 6374 riel (about RMB 8843), and the USB-C charger is 343 riel (about RMB 475). Yes, you are right. Brazil has long been the regional market with the highest price of iPhone in the world.

In addition, some media said that the case was won only after a consumer sued alone. If more people follow suit, Apple may reconsider the standard charger because it can't afford it, at least in Brazil.

Apple insists that the iPhone doesn't send a charger for environmental protection. As the world's leading mobile phone manufacturer, Apple has officially cancelled chargers and headphones since 2020, and adopted minimalist packaging design, mainly involving all iPhone series officially sold by Apple, on the grounds of "environmental protection".

After Apple implemented this measure, many netizens vomited wildly. Many netizens say that Apple is "unkind", which means that it is nominally for environmental protection, but in fact it is for greater interests.

According to the survey data given by research institutions, since the announcement of this initiative in 2020, Apple has sold more than 65.438+0.9 billion iPhone worldwide. Due to the cancellation of chargers and headphones, the transportation cost has been reduced, and the total revenue can reach 5 billion pounds (6.5 billion US dollars), and it is estimated that another 225 million pounds will come from the sales of accessories.

In other words, Apple saved at least 5 billion pounds, or about 410.45 billion yuan, by eliminating accessories such as chargers.

IPhone does not send chargers for environmental protection, and Apple has also been sued by users in some countries and regions, especially Brazil. In 20021year, Apple was fined $2 million by the Brazilian Consumer Protection Commission (Procon-SP) for violating the Consumer Protection Law.

Apple's previous response was to re-emphasize its previous environmental argument, that is, most users already have suitable chargers and are not equipped with charging heads for environmental protection. Procon-SP is not satisfied with Apple's response, thinking that the problem has not been solved, and Apple has not provided enough strong evidence, which also laid the groundwork for being punished again recently.

Recently, a court in Iania, Brazil ruled that Apple must compensate 5,000 Brazilian reais (about 6,943 yuan) to every iPhone buyer who did not get a charging plug. # Apple was rewarded with 7,000 yuan per person by Brazil for not sending a charger # So it went on a hot topic search in Weibo, which once again triggered a hot discussion among netizens.

Perhaps it is because the fines in some countries are not high. So far, Apple has not adjusted this and left users with a plan that allows them to choose.

Today is the 53rd Earth Day, and Apple issued a document saying that it will no longer give a charger. This change is really bold. It is estimated that Apple has preserved 550,000 tons of copper, tin and zinc. Apple said that "it is worthwhile to reduce the exploitation of the earth's resources."

It is worth mentioning that in order to welcome the arrival of Earth Day, Apple official website also launched an environmental theme page to expose Apple's environmental report card to users.

The environmental protection page shows different environmental protection materials used in our own products, such as iPhone 13, no plastic packaging, motherboard electroplating 100% recyclable gold, antenna strip made of recycled water bottle material, Apple Watch S7 shell 100% recycled aluminum metal, and all magnets 100% recycled rare earth elements.

Unfortunately, the iPhone cancelled the charger. Apple still only plays the environmental protection card and says nothing about cost saving. Some netizens said that you can be confident if you save money and make money. Some netizens said: In order to protect the environment, it is worth supporting to cancel the charger of iPhone. Since the cost is saved a lot and the price is environmentally friendly, this is also the biggest slot for everyone at present.

Apple insists that the iPhone doesn't send a charger for environmental protection. Three years ago, Apple decided to cancel the charger attached to the iPhone 12 series for the first time for environmental reasons, which caused an uproar.

Despite the constant doubts from users, Apple has been insisting on practicing this decision for two years. Some Android phone manufacturers are close behind.

A few days ago, Apple released an environmental report card, once again responding to the decision that the iPhone packaging box is no longer sealed with plastic film and the charger is cancelled.

Apple officials said that through the redesign, Apple completely eliminated the plastic film covering the iPhone case, reducing the amount of plastic used by 600 tons. The screen protective film in iPhone 13 packaging is also made of recycled fiber.

The charger is no longer connected. This change is really bold. It is estimated that Apple has preserved 550,000 tons of copper, tin and zinc.

In fact, not only the iPhone, but also the Apple iPad, Apple Watch and so on. The charging head has been removed.

Although Apple emphasizes that this move is for environmental protection, because its survey shows that users often have available charging heads in their hands, they insist that the standard is to increase the burden on the earth.

However, this practice has also attracted a lot of criticism. After all, there will definitely be consumers who need to fill their heads; In addition, questioning Apple's real purpose is to save costs and even save billions of dollars.

Earlier reports said that Apple had saved $6.5 billion by removing the charger and EarPods from the box.

In addition, by canceling the gift of accessories, Apple's packaging box is smaller, which helps to reduce its transportation cost by 40%. Some analysts have calculated that Apple can save $35 for every iPhone sold, but Apple has not lowered the terminal price.