1. 1. 1 The basic identification elements of the logo of "supply and marketing agricultural supermarket" include: the pattern of "supply and marketing agricultural supermarket", Chinese and English fonts and standard colors. (as shown)

Symbolic significance of 1. 1.2 logo: The logo of the supply and marketing agricultural supermarket originated from China Supply and Marketing Group, and its color is tender green-the primary color of nature. 1. 1.2. 1 Through the combination of green and yellow, it conveys exuberant vitality, which means that the supply and marketing agricultural supermarkets will devote themselves to creating a new life full of sunshine, health and happiness for every customer with colorful high-quality services and high-quality goods. 1. 1.2.2 Four arrows extending in different directions: express the business philosophy of supply and marketing agricultural supermarkets: people's livelihood, marketability, public welfare and service. 1.2 enterprise slogan 1.2. The enterprise slogan of "supply and marketing agricultural supermarket" is: an enterprise that cannot be separated from officials and people! 1.2.2 corporate slogan logo includes: font, font size and standard color.

1.2.3 Significance of enterprise slogan: With the care and support of Jinhua Municipal Party Committee and Municipal Government, the supply and marketing agricultural supermarket is jointly funded by three supply and marketing cooperatives, namely Jinhua, Wucheng and Jindong District, and belongs to China Supply and Marketing Group. It is a professional platform for the government to undertake the construction of agricultural products circulation system serving people's livelihood and public welfare. "Being an enterprise inseparable from the government and the people" is the glorious mission entrusted by the Party and the government, and it is also the ardent expectation of the masses for the supply and marketing of agricultural supermarkets. 1.3 strategic positioning: strengthening the main business, vertical extension, industrial diversification and group development; 1.4 enterprise spirit: self-improvement and innovation! 1.5 enterprise core values: honesty, humanism, pioneering, dedication and contribution; Honesty: honesty, credibility first; Respect talents, people-oriented and pioneering; Inherit innovation and forge ahead; Dedication is a sense of responsibility, and pleasure is a contribution of fun; Enterprise contribution, social contribution; 1.6 Five commitments of supply and marketing agricultural supermarkets to society: ensuring food safety! Guaranteed parity sales! Ensure quality service! Ensure honest management! Guarantee to serve agriculture! 1.7 corporate philosophy 1.7. 1 talent philosophy:1.7./people are fundamental: it is the quality of all employees that determines the fate of the company. 1.7. 1.2 Two-way communication: The company encourages frank two-way communication between employees and establishes a harmonious working environment and interpersonal relationship. 1.7. 1.3 Equal opportunity: The company pays attention to the potential ability and realization form of employees and provides equal development opportunities for every employee. 1.7. 1.4 Pay attention to attitude: the company believes that employees' knowledge is important, but attitude and professionalism are more important, and responsibility is more important than ability! 1.7. 1.5 Pay attention to training: the company will improve the quality of employees through various forms of training, and the growth of talents is the growth agent of enterprise development. Every competent leader is both a personnel manager and a training manager. 1.7.2 business philosophy: standard, process, training, implementation and promotion 1.7.3 service philosophy: professionalism, honesty, sunshine, smile and gratitude 1.7.4 management philosophy: one day has passed, one day is sunny, one day is high.