McDonald's Company is a large chain fast food group founded by McDonald's Brothers and ray kroc in the United States on 1940. Headquartered in Oakbrook, Illinois, USA, McDonald's has about 30,000 branches around the world with a total investment of 500 million US dollars, mainly selling hamburgers, French fries, fried chicken, soda water and salads.

On February 20th14th13rd, McDonald's opened its first-tier city franchise to individuals in China.

In July, 20 15, McDonald's, which has been in China for 25 years, announced that it would introduce its "Create Your Taste" concept store to Shanghai and Guangzhou, and settled in Beijing in 20 16, so as to meet the individual needs of China consumers and strive to promote its performance faster through the development of new business. McDonald's China Homemade Hamburger Project allows consumers to choose raw materials from 24 ingredients according to their personal preferences to create personalized hamburgers.