Brand LOGO is the brand logo, which refers to the part of the brand that can be bitten out and easily remembered but cannot be called by words-including symbols, patterns or obvious colors or fonts, also known as "product labels". Brand logo and brand name are both elements of a complete brand concept. Brand logo itself can create brand awareness, brand association and consumer's brand preference, and then affect the quality of brand expression and customer's brand loyalty.

Brand logo is a "visual language". It conveys certain information to consumers through certain patterns and colors, so as to identify brands and promote sales. Brand logo itself can create brand awareness, brand association and consumer's brand preference, and then affect the quality of brand expression and customer's brand loyalty. Therefore, in brand logo design, besides the most basic graphic design and creative requirements, we should also consider marketing factors and consumers' cognitive and emotional psychology.

What are the signs and meanings of various brands?

Wings of the Greek goddess of victory. Nike hopes that its products can bring victory to athletes, so its famous SWOOSH logo (the hook) is inspired by the goddess of victory. The girl of victory is one of the three treasures of the Louvre in Paris, which is placed on a half-story terrace. I believe everyone has seen it, that is, the sculpture with a broken wing. Among the sports shoes certificates signed by Nike for players, many hidden flowers on the certificates are photos of the sculpture of the goddess of victory, which shows its dignity. This sculpture can now be seen in a series of products on the shelves of NIKE360. Li Ning's logo exaggerates the pinyin letter "L" horizontally and has no special meaning. It adopts the expression technique of advertising trademark design: visual sense technique: the use of concise and unique abstract graphics, characters or symbols, which has no special meaning, gives people a strong sense of modernity, visual impact or comfort, attracts people's attention and is unforgettable. This technique does not rely on graphic meaning, but mainly relies on the visual power of graphics, words or symbols to express symbols. For example, Isuzu Company in Japan takes two prisms as the symbol, and Li Ning brand sportswear exaggerates the phonetic letter "L" horizontally as the symbol. In order to make people recognize the marked things, this sign is often accompanied by a small amount of fine print. Once people agree with this sign, they can recognize it by removing the small print. Nike is a world leader in sports and health products. It was founded by track and field coach Bill Ballman and athlete phil knight on 1962. Its predecessor was Blue Ribbon Sporting Goods Company. Blue Ribbon Sporting Goods Company owns the sales agency of Japanese Tiger brand sports shoes in the United States. Soon, Nike, named after the Greek sexy goddess, was established, and Fan made his debut in the 1972 American Olympic trials. Later, a student named Caroline Davidson designed a Swoosl 1 logo similar to a flying wing, so she won a prize of $35. Logo outline as the background, Nike in lowercase italics. The company's goal is to become a leader in the field of sports shoes and make technological innovation in light design. Frank Rudy, a former engineer of NASA, researched and designed the air cushion shoes named Nike Air, which made Nike successful all over the world. This promotion activity established a brand-new sports fashion image of Nike, and used sports stars such as andre agassi, Bao Jackson and Michael Jordan in the advertisements. 1988, Nike transformed the competitive spirit of Britain into an easy-to-remember advertising slogan-in this way, it successfully occupied the market by expressing the lifestyle advocated by the new generation, and its sales increased sharply. This logo has become a symbol of fashion and popularity, which is popular all over the world. hi.baidu/...e

What does LOGO mean?

LOGO is the change of Greek logos, the abbreviation of logogram, and now it generally has two meanings.

1 is a teaching language in computer.

A trademark or logo of a company or enterprise.

Of the two, the latter represents the most common meaning.

Business sign sign

Logo is a symbol.

What is the significance of Alibaba group LOGO?

He used to be the chief website interface designer and designed Alibaba's English and Chinese websites. Now he designed the company logo of Alibaba's "Smile Logo", and Sheng Yifei thought of faces. In many designs, faces are acceptable and impressive. "A design that can impress people is a good design. So, I gradually got the prototype of this Logo now. " Sheng Yifei drew an A first, which was the beginning or the end. Just like Alibaba's English name, it starts and ends with A, which means first, excellent and outstanding in the west, and A also symbolizes that Alibaba can finish what it started. In Sheng Yifei's view, this A has another meaning, that is, the smiling face that users are satisfied with. Therefore, this Logo conveys users' feelings after using the product, or expresses users' praise and encouragement for Alibaba's customer-oriented service concept.

Introduce the meaning of world famous brand logo? Best picture ~

Lamborghini

Lamborghini is characterized by energy and is ready to launch a fierce attack on its opponents. It is said that Lamborghini himself is not to be outdone, which also reflects the product characteristics of Lamborghini, because the cars produced by the company are all high-power and high-speed sports cars. The company name is omitted from the trademarks at the front and rear of the car, leaving only a stubborn cow.

Bingley

Bentley logo is based on the first letter "B" of the company name, giving birth to a pair of wings, like an eagle soaring in the sky. This logo has been used today, and a "B" logo has been used in the past.

Ferrari

The symbol of Ferrari is a jumping horse. In World War I, Italy had an excellent pilot. Having such a prancing horse on his plane will bring him good luck. After Ferrari won the first race. The pilot's parents are a couple of earl. They suggested that Ferrari should also print this prancing horse on the car for good luck. Then the pilot died and the horse turned black. The background color of the logo is canary color in Modena where the company is located.

order

Fiat's logo has been changed several times, initially in the shape of a shield, and has been used ever since 1899 when the Italian automobile company was founded. 1906, the automobile factory in Turin, Italy was established, and the logo adopted the initials of the Italian word F.I.A.T in the factory name, which was the source of Fiat. 19 18, the company decided to cancel punctuation marks in letters, that is, to write Fiat or Fiat. 192 1 Round Fiat trademark appears again, 193 1 Use rectangular Fiat trademark. In order to unify the font of the front of the car, Fiat's front logo now adopts the current rectangular trademark.

Alfa Romeo

The logo of Alfa Romeo came into use in the early 1930s. It is the city emblem of Milan and the home emblem of Lord Milan in the Middle Ages. The cross in the sign comes from the story of the Crusader's expedition from Milan. On the right is the badge of the Grand Duke of Milan; There are various legends about the pattern of snakes devouring Saracens. One of them is that it symbolizes that the ancestors of Veskang once repelled the painful "dragon". In a word, this ancient badge with Alfa-Romeo sports car has become famous all over the world and one of today's famous trademarks.

Beautiful; Handsome; France Peugeot

Peugeot was once translated as "Bieru". The company uses the lion as the trademark of the car, and Peugeot's trademark pattern is the badge of Mombelli Yale, the founder of Yale. The trademark of these iron products is a mighty lion, which embodies the three advantages of Peugeot saw: the teeth of saw are as wear-resistant as a lion, the saw body is as elastic as the backbone of a lion, and the performance of saw is as unimpeded as a lion.

Honda

1946, Shoichiro Honda founded Honda Technology Industry Company (Honda Motor Company), and took his surname as the company's name and trademark.

"H" is the graphic trademark of "HONDA" automobile and "Honda" motorcycle, and it is also the first capital letter of "Honda" Japanese phonetic symbol. The letter "HM" in Honda's trademark is the abbreviation of "HONDA MOTOR", and these two letters have eagle wings, symbolizing "the rapid development of Honda technology and Honda's infinite future."

Kreisler

Graphic trademark is like a five-pointed star medal, which embodies the lofty ideals and ambitions of Chrysler family and employees.

And the never-ending pursuit and the fighting spirit of winning in the competition. The five parts of the five-pointed star indicate that Chrysler cars are used in five continents, and Chrysler cars are all over the world. Chrysler's trademark is an equilateral Pentagon with a five-pointed star. Chrysler is the surname of its founder, Voltke Lesler.

Chevrolet car

The symbol of Chevrolet represents a patterned bow, and the word Chevrolet is the name of Swiss racing driver and engineer Louis Chevrolet.

Aubert

The logo of Opel car is "lightning" pattern, which shows that the car is flying like lightning and shows off its research results in aerodynamics.

Buick

Buick's trademark pattern is three knives, and its arrangement gives people a feeling of starting from a high point and constantly climbing, symbolizing a positive and enterprising spirit. The word Buick is the name of david buick, the founder of the company.

Lincoln

Lincoln car was named after 12 president of the United States. With the help of President Lincoln's name, establish the company image and show that the company produces top-class cars. Its > & gt

What does Apple's logo mean?

There are many opinions about the meaning of Apple logo, and I believe its meaning:

Apple trademark: bitten apple. Why did the apple take a bite? Apple is a symbol of wisdom in Greek mythology. Adam and Eve became thoughtful only after eating apples, and now they extend to unknown fields of science and technology. Apple's logo is an apple with a bite, which shows their ideal of bravely marching into science and exploring unknown fields.

Symbolic significance of Lenovo brand trademark pattern

On the morning of April 28th, 2003, Lenovo, a domestic brand, held a press conference to announce the official launch of Lenovo's new logo. From this day on, Lenovo replaced the 19 logo worth 20 billion yuan and adopted a new logo——Lenovo to communicate with the public. Lenovo's original English logo“Legend "may be replaced by a new English logo“Lenovo". The company undertaking the design of Lenovo's new logo is FutureBrand Company in Hong Kong.

The disadvantages of over-changing the logo are obvious: it is difficult for the original consumers to recognize the brand, while the potential consumers completely think that it is a new brand. It can be said that its original brand equity is gone. For example, Lenovo, although the Chinese name remains unchanged, the English name ranges from "LEGEND" to "Lenovo", and the first two letters are the same, but in terms of vision and meaning (LEGEND means "legend" and Lenovo means "innovation"), they are completely two names and two brands, which are irrelevant to each other. Therefore, it is easy to cause obstacles in recognition.

Some people say that Lenovo's rebranding is intended to be overseas. However, Lenovo's overseas expansion will encounter trademark embarrassment. Lenovo's Lenovo trademark has been legally registered in many countries. Because it means good and is a complete word, it is not surprising that it is favored by people, but it is not malicious cybersquatting. In other words, once Lenovo wants to enter foreign markets, trademark problems will surface.

However, Lenovo has to pay a huge price for the new logo, which shows Yang's determination to create a "new Lenovo". However, after changing the logo, everything can't be all right. Enterprises should change their appearance and realize the fundamental change of internal development strategy. Changing the logo is the first step of Lenovo's transformation and internationalization. Whether Lenovo brand can truly become a long-term well-known brand in the international market still has a long way to go. Obviously, the strategic transformation behind brand change is a much more complicated activity. Only by systematically changing the strategic formulation process, management process, business process and organizational system can enterprises finally realize the real change from the inside out. For Lenovo, besides the change of logo, it can also carry out bolder reforms in non-PC business, stock market, talents, management, capital and internationalization of corporate culture.

Lenovo, as the CI part of corporate identity system (CIS), can't make the value of rebranding reflected in the whole "New Lenovo". VI, as a corporate philosophy, BI, as an organizational behavior, are the most important things behind brand remodeling.

What does the color of logo design mean?

Logo is the core part of brand image (commonly known as logo in English), and it is a sign showing the characteristics of things. It takes simple, obvious and easily recognizable objects, figures or text symbols as its intuitive language, and it has the functions of expressing meaning, emotion and indicating actions besides expressing what and replacing what. Logo design is not only a practical design, but also a graphic art design. It not only has similarities with other graphic arts, but also has its own artistic laws. To give full play to its functions, it is necessary to embody the above characteristics. Because of the strict requirements for simplicity, generalization and perfection, that is, perfection is almost impossible to find a better substitute, which is much more difficult than any other graphic art design.

Color is one of the three basic elements of form (shape, color and quality). The commonly used colors of signs are three primary colors (red, yellow and blue), which are relatively pure and bright and easy to attract people's attention. Color is a basic subject that must be studied in industrial design. Color research involves physics, physiology, psychology, aesthetics, art theory and many other disciplines.

First of all, red

Red is the color of fire and blood, so it is often associated with vitality, war, danger, strength, ability, determination, desire and love.

Red is a color with a strong sense of color. It can enhance human metabolism, increase respiratory rate and raise blood pressure. It is very eye-catching, which is why stop signs, stop lights and fire fighting equipment are usually painted red. In heraldry, red is used to symbolize courage. Red can be seen on many national flags Red can highlight text and images. Using it as an emphasis color can inspire people to make decisions quickly; It is the perfect color for internet banner advertisements and "buy now" or "click here" buttons on websites. In advertisements, red is often used to arouse lust (red lips, red nails, red light district, "girl in red" and so on). Red is widely used to indicate danger (high voltage warning, traffic lights). Red is often associated with vitality, so it can be used when promoting sports drinks, games, cars and items related to sports and high-intensity sports activities.

2. Light red represents joy, * * *, * *, consideration and love. .

3. Pink means romance, love and friendship. This is a manifestation of femininity and passivity.

4. Crimson is associated with energy, willpower, anger, anger, leadership, courage, desire, resentment and rage.

5. Brown means stability and is a sign of masculinity.

6. reddish brown is associated with harvest and autumn.

Second, orange.

1, orange combines the vitality of red with the happiness of yellow. It is associated with joy, sunshine and the tropics. Orange represents fanaticism, charm, happiness, creativity, determination, attraction, success, encouragement and motivation. In human eyes, orange is a hot color, so it gives people a hot feeling. However, orange is not as aggressive as red. Orange can improve the oxygen supply to the brain, produce incentives and stimulate psychological activities. It is highly accepted among young people. As the color of citrus, orange is associated with healthy food and appetite. Orange is the color of autumn and harvest. In heraldry, orange represents strength and patience.

The visibility of orange is very high. So you can use it to attract attention and highlight the most important elements in the design. Orange is very effective in promoting food and toys.

2. Dark orange may mean deception and doubt.

3. Orange is related to desire, * * *, pleasure, control, aggression and desire for action.

4. Gold evokes a sense of majesty. Gold means light, wisdom and wealth. Gold is usually a symbol of high quality.

Third, yellow.

1, yellow is the color of sunlight. It is associated with happiness, happiness, wisdom and vitality. Stimulate psychological activities and produce muscle vitality. Yellow is often associated with food. Pure bright yellow is a good eye-catching sign, which is why taxis are all this color. If overused, yellow can have a disturbing effect. As we all know, babies cry more in the yellow room. Compared with black, yellow will be recognized before other colors; This combination is usually used to issue a warning. In heraldry, yellow symbolizes honor and loyalty. Yellow later derived the meaning related to cowardice. Arouse the feeling of happiness and happiness with yellow. You can choose yellow to promote children's products and leisure products. Yellow is an effective means to attract attention, so it can be used to highlight the most important design elements. Men usually think that yellow is a carefree and "naive" color, so it is not recommended to use yellow when selling expensive brand-name products to men. > & gt