"Haier, Made in China" is the slogan that Haier shouted in the process of establishing its own brand, and it is also an excellent embodiment of Haier's enterprise spirit of "dedication to the country and pursuit of Excellence".

Of course, Haier's most profound slogan is "Sincerity forever", which has been used for more than 20 years and has been integrated into the blood of everyone in Haier.

"We are the masters of the world in 2008", I think it is also the resounding slogan of the new international Haier.

The following is Haier's corporate culture, which naturally reflects Haier's business philosophy.

Haier's philosophy-Haier only starts a business and does not keep it.

Haier spirit-dedication to the country, the pursuit of Excellence.

Haier style-quick response, immediate action.

Haier's management mode-the sky is over, the sky is bright and the sky is high.

Haier's talent view-everyone is a talent, and horse racing is not like a horse.

Haier's employment system-coexistence of three jobs and dynamic transformation.

Haier's market concept-the only unchanging rule of the market is that it is always changing; Only the idea of off-season, no off-season market; Selling reputation is not selling products; Deny self and create market.

Haier's famous brand strategy-either don't do it or fight for the first place; There are no well-known brands in China.

Haier's quality concept-high standards, Excellence and zero defects; Excellent products are made by excellent people.

Haier's after-sales service concept-users are always right.

Haier's concept of capital operation-bright east and bright west.

Haier's international market strategy-easy first, then difficult.

Haier's development direction-creating China's world famous brand.