In the market, you can often see the goods of major brands, whether it is men's wear, women's wear or various categories, you can't believe that they are brand goods with low prices. Some are cut, some are not cut, and the original labels are all complete. So why do branded clothing appear in non-manufacturer channels?
Everyone in the clothing industry knows that the brand premium ability is relatively high and the profit is still considerable. One of the biggest problems in the clothing industry is inventory. Every brand company is facing the pressure of inventory, and a large amount of inventory means a decrease in profits. Therefore, every brand company has a large amount of clothing inventory to deal with.
In order to recover the funds in time, the manufacturers will dispose of the clothes in stock through the inventory middlemen in time, which are processed in large quantities, and the middlemen also earn part of the price difference and distribute it to various channels for sale. This is why many brands of clothes on the market are sold at low prices.
Cut-down-label clothing is cut when the manufacturer handles inventory to protect the brand. Some brands don't cut labels, just deal with them. In fact, it doesn't matter whether the bid is closed or not. The most important thing is to recover the funds.
However, many brand products seen in the market are not the goods of the season, but the previous inventory. There are very few brands that handle seasonal goods, and they will not handle seasonal goods as a last resort.
1, it's not that these brands want to produce cut clothes, but that they have a huge inventory to deal with. Dealing with inventory after label cutting is one of the main ways for brand clothing enterprises.
2. The purpose of bidding cutoff is to prevent consumers from seeing the brand and prevent the ultra-low price of inventory goods from affecting the brand image. (So I also want to remind everyone here that those who just cut a knife in the middle of the trademark are mostly fakes, and big brands will spare no effort to cut down all kinds of signs, even at the expense of destroying clothes. )
3. In the past two years, the tail goods of Blue Ocean House flooded the tail goods market because:
A. There are too many foundries in Blue Ocean House, and the foundries will dispose of the unqualified products or return them to the final market.
B. The inventory of the Blue Ocean House itself is very large, and the inventory of more than three to five years is handled through the tail market.
C. There are many clothing factories that produce this middle-aged business and leisure style. It has always been the sales model of many small garment factories to produce fakes, then cut off labels and deliver them from the tail market.