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Joint venture value principle of joint sales entities
The first is to ensure that the values correctly reflect the long-term goals of the joint venture.

As values are the core culture of joint ventures, they play a great role in the long-term development of enterprises. The determination of joint venture values should truly reflect the company's long-term goals and have internal consistency, thus guiding and inspiring everyone.

The second is to ensure that the values correctly express the industry characteristics of the joint venture.

The industry characteristics, product characteristics, brand attributes and employee characteristics of joint ventures are all important factors affecting the characteristics of values. The above factors should be organically integrated into the values of the joint venture.

Third, persistently instill the values of joint ventures.

Constantly instill the excellent values of the joint venture into all members of the joint venture through various means, so as to "sneak into the night with the wind and moisten things quietly."

The fourth is to ensure that all elements of joint venture values can be clearly translated into actions.

If the values of the joint venture cannot be translated into the actual actions of each member of the joint venture, it is just an empty slogan. No one will be convinced if no one carries it out.

Fifth, adhere to inspection and supervision.

Management must set an example and take the lead in implementation to convince ordinary employees and guide them to follow core values.

Asking for action can internalize the core values of the company into the personal values of each employee for a long time and further "customize". Regular inspection and supervision, at this time, the values of the joint venture can play the greatest role in management.