The brand-new slogan "inspired movement" is the core of Kia brand declaration, which explains Kia's brand-new goal, that is, to inspire users through products, services and brand experience. Kia's new brand tenet emphasizes that mobile is the source of human development. Mobile allows people to make new discoveries, meet new partners and gain new experiences. This connection is the essence of KIA's new brand-inspiring users through innovative interior space, exciting new products and meaningful and convenient services; And reshape the use of time, so that people can spend more time doing what they like, thus promoting human development and progress.