Secondly, it is not enough to have cheap goods. Wal-Mart also provides customers with the new enjoyment of superb service. The company has always adhered to the principle of "service first, employees are different". When you walk into Wal-Mart, customers will feel at home.
Third, Wal-Mart promotes the new concept of "one-stop" shopping. Customers can buy all the goods they need in the shortest time and at the fastest speed. It is this fast and convenient way of shopping that attracts modern consumers.
In order to reduce costs, Wal-Mart cut advertising expenses several times. Donating money to public welfare undertakings is also one of their advertising methods. General large department stores in the United States advertise on TV or newspapers 50- 100 times a year, while Wal-Mart only advertises 12 times. According to different target consumers, Wal-Mart adopts different retail management forms to occupy high-end and low-end markets respectively.
The slogan "Fair price every day, consistent" can also be said to be another advertising logo.
Walton, the founder of Wal-Mart, once said, "We cherish every penny, because one of the purposes of our service is to help every customer save money when shopping in the store. Every time we save a dollar, we win the trust of our customers. " To this end, he asked every purchaser to be firm when purchasing goods. He warned: "You are not bargaining for the store, but bargaining for the customers. We should strive for the best price for our customers. When children's straws entered Wal-Mart, it was also Wal-Mart that first discovered children's straws. In fact, Wal-Mart always looks for suppliers first, because it values purchasing.
Some Wal-Mart executives will wear them on their chests: "We trust our employees." Something like that.