But who knows what's good about these brands? In fact, the more expensive and louder the brand wine, the better. The most important thing is to look at the "place of origin".
Let me take the rice-flavored liquor "Yubing Manor Rice Slurry Liquor" which I often drink as an example to illustrate the five essential elements of producing high-quality liquor (famous liquor brand)-water, raw materials, soil, climate and technology. These elements are indispensable, and only when the five elements are complete can a real good wine be brewed.
Say "water" first. China has paid attention to "water is the soul of wine" since ancient times, so water is the most important one among all brewing raw materials. "Yubing Manor Rice Base Wine" is brewed from unpolluted natural spring water in the upper reaches of Naying. This water is cool and sweet, moistens the throat and strengthens the spleen, and is rich in more than 20 kinds of trace elements necessary for human body. This is a godsend wine nectar. Second, raw materials, "Yubing Manor Rice Base Wine" uses natural green food that is pollution-free in the ice mountain area as the brewing raw material, and its brewed wine is rich in nutrition, green and ecological, and has a unique game style.
The third is soil, which is a gravel sandy land with moderate acid and alkali and good water permeability, and contains a lot of beneficial substances. This soil and water not only moistened and nourished this plant, but also brewed a unique wine in the world.
The fourth is the climate, and a good climate is the key to good wine. The whole Ice Valley Scenic Area is surrounded by mountains, and the four seasons are cool. This natural ecological environment is very suitable for the growth and reproduction of wine-making microorganisms. Microbial resources are valuable wealth that wine-making enterprises can't wait, which can greatly improve the quality of wine.
Fifth, technology. Every enterprise has its own unique brewing method. The technology of "Yubing Manor Rice Slurry Wine" is independently developed on the basis of the Millennium ancient prescription and traditional brewing technology, and integrates modern high-tech microbial fermentation technology, which is the first in China. In particular, the design concept of Jinhua rice wine and fruit rice wine, brewing white wine with flower juice and fruit juice, is unprecedented and unheard of.
The above factors can be combined to see the quality of wine, so I think the brand of wine (except OEM) is of course important, and it is more important to see the origin of wine.
National pits 1573
National pits 1573 production technology: inheriting ancient methods and brewing living cultural relics. Innovations have been made in raw grain, koji making, raw wine brewing, joint storage, blending and tasting, packaging production, quality inspection and so on. Guojiao 1573 won the first prize of scientific and technological progress in Sichuan Province in 2004. It is the only liquor industry production process that won the first prize of scientific and technological progress in Sichuan Province since the founding of the People's Republic of China, and has been praised as a scientific and technological gold medal by experts. About the production of Guojiao 1573 wine: There is a jargon of Luzhou-flavor wine called "a thousand-year-old cellar, a thousand years old." It is said that the old pits are fragrant and the grains are used to make wine. In LU ZHOU LAO JIAO CO.,LTD Co., Ltd., there is a 432-year-old national treasure cellar pool, and the industry has an old cellar pool over 16 19 years old. Their food comes from the old cellar pool in 432. Therefore, the base wines of Guojiao 1573 all have 432-year-old aroma components.
Guojiao 1573 wine raw material is the first raw material planting base in the industry to obtain green and pollution-free certification, and is now applying for the highest level of organic food certification. At the same time, Guojiao 1573 liquor is also a protected product of origin, which is the best liquor in China, and its quality completely covers the certification scope of pure grain mark.
Moutai:
Maotai is the most expensive in 50 years, but if it is the best, it depends on personal taste. Maotai is a Maotai-flavor liquor, and the national cellar mentioned upstairs is five or six hundred yuan, which belongs to the fragrant type. There is a fragrant and delicious sauce with a strong fragrance ... Maotai, the national wine, and the special wine in the Great Hall of the People. Among the liquors in China, Maotai is undoubtedly the brand that has become the foundation of a world-class brand. Maotai is not only regarded as the national wine in China, but also has a record of stunning appearance on the world-class famous wine stage. However, the backward concept made Maotai make mistakes in marketing and brand: it lost its position as the first brand of high-end liquor in China to Wuliangye. Fang Shuijing has occupied the position of the most expensive wine, with too many products, such as Maotai and moutai prince, and cross-category products, such as Maotai dry red wine and Maotai beer. It can be said that almost none of Maotai's extension products are successful, and a lot of money has been spent in vain, weakening Maotai's position in the public mind. The advantage of Maotai is that it has occupied the cognition of "the best wine in China" in the eyes of the public, even surpassing Wuliangye.
Kweichow Moutai should be the most expensive Fang Shuijing. The problem facing Fang Shuijing is that Maotai is the best wine in consumers' cognition, and the best wine should be the most expensive. However, the concept of "China Liquor No.1 Workshop" has not entered consumers' minds, so it is difficult to support the positioning of the most expensive liquor. Wuliangye ranks first among the top ten influential liquor brands.
Wuliangye:
Recently, Wuliangye was rated as one of the top ten influential liquor brands in China by authoritative organizations. Jinliufu, Wuliangchun and Liu Yanghe under Wuliangye Group also won the top ten most competitive brands of China liquor.
It is reported that at the first China Famous Wine Festival held in Shanghai, 1985-2005 was selected by China Food Industry Association, Industrial Traffic Statistics Department of National Bureau of Statistics and Liquor Professional Committee of China Food Association as the top ten influential liquor brands in China, and Wuliangye ranked first.
According to reports, the success of Wuliangye is mainly attributed to its unique six advantages, namely, unique natural ecological environment, unique ancient cellar pool in Ming Dynasty, unique grain formula, unique brewing technology, unique moderate and harmonious quality and unique scale of "Shili Wine City". Experts attending the meeting believe that these six advantages fundamentally ensure the nutritional and healthy quality of Wuliangye and make Wuliangye a green and healthy natural fermented food. Chen Lin, general manager of Wuliangye Co., Ltd. said: "As the king of China wine industry and the largest liquor producer in the world, Wuliangye seeks to build a harmonious wine industry competition and development environment with well-known liquor brands at home and abroad to promote the healthy and orderly development of the global wine industry market."
Du Kang wine:
Du Kang is the only one who can solve the problem. On good wine, Dukang wine, of course. Du Kang has a long cultural history of more than 4,000 years, which has been put forward by many scholars. 1972, Zhou Enlai received Japanese Prime Minister tanaka kakuei, designated special wine, and put forward the slogan of restoring Du Kang and winning glory for our country. Among them, there are countless honors, which are incomparable to any wine. Of course, personal tastes are different. Du Kang belongs to Luzhou-flavor liquor, which is suitable for the taste of southerners. It is based on culture and witnessed by history. If you don't believe me. You can try buying a bottle of Dukang wine from Yichuan. . Tell the truth, good wine is not afraid of competition, and strive for the first place. The originator of wine, countless winemakers. Millennium heritage, everything is classic, benefiting future generations.