Milan is an important city full of modern and artistic flavor, so the element of M is preserved. Among them, changing Milan to Miranno not only respects Milan's name and history, but also differs from AC Milan, the city's sworn enemy. Secondly, such a change can make the brand of Inter Milan Club spread around the world more quietly and better promote and display the brand to the whole world. Third, are the rest I and M in English? Am I? The meaning of "I am" is more subjective and can be used as a new marketing slogan to strengthen the brand effect of Inter Milan. It redraws the new boundaries of the Nerazzurri. Inter Milan will no longer be just a symbol of football, but will gradually develop into various entertainment fields. In today's impetuous society, perhaps such a relatively simple and clear new team logo can inject new vitality into Inter Milan and develop more opportunities.
Gazzetta dello Sport also said that the possible ownership change of the club at present may have a negative impact on the image of the club, and choosing to change the team logo at this time may affect the marketing work of the club. At present, EQT Fund in Sweden, Arctos Fund in the United States and Ares, another fund from the United States, are still paying attention to Inter Milan, while British private equity fund BC Partners is fully conducting due diligence.