Outlets refers to things that have been eliminated by shops selling genuine products, that is, big-name discount stores. In retail business, it refers to a shopping center composed of shops selling brand-name out-of-season goods, off-shelf goods and off-code goods, so it is also called "brand direct selling shopping center". Outlets are the most popular business format in contemporary business society in Europe and America. At present, there are only a few hundred brands that open outlets, mainly domestic first-line brands, and few international brands open outlets.

Outlets was first born in the United States and has a history of nearly a hundred years. Outlets was originally a "factory outlet store" to deal with factory tail goods, and then gradually gathered to form a large outlet shopping center similar to ShoppingMall, and gradually developed into an independent retail format. Although this format has a history of 100 years in the United States, the real scale development has changed from 1970.

Taobao feature

"Rural areas surround cities", because the country has strengthened the regulation of short messages, a large number of small and medium-sized websites and personal websites have lost their profit sources and are unsustainable. Taobao put advertisements on these small websites to let consumers know that there is such a C2C e-commerce website.

Customer service center, once users have any questions they don't understand, they can go to the customer service center page to seek solutions. The customer service center includes four sections: Help Center, Taobao Help Bar, Taobao University and Business Security.

The success of virtual community and Taobao virtual community has promoted the trust of consumers. Virtual community consists of advice hall, consultation office, Alipay school, Taobao stories and experiences.

Reference to the above content: Baidu Encyclopedia-Taobao