Honor is the scientific brand of young people. Focus on trend design and ultimate performance. From the first mobile phone brand on the Internet to an omni-channel brand with Internet genes; From building a smart phone to building an intelligent full-scene ecology; Glory grows with young people and creates a new world of wisdom belonging to young people [1][2][3].

Chinese name

distinguished

Foreign name

honourable

president

Ming Zhao

type

science and technology

slogan

Respect my world

spokesman

Li Xian [4]

Brand vision

Create a new world of wisdom belonging to young people

brand introduction

HONOR is a technology brand for young people, focusing on trend design and ultimate performance. Glory continues to launch different series of products and is committed to building the product ecology of mobile phone+Internet of Things. The mission of glory is to create a new world of wisdom belonging to young people. Glory will continue to provide cool and intelligent full-scene experience for young people around the world, and create a pioneering culture and trendy lifestyle that young people yearn for.

Glory smartphones are divided into four series: V series, HONOR series, X series and Play series. V-series and HONOR- series are the dual flagship series of glory: V-series is positioned as the benchmark of science and technology, focusing on pioneer technology and ultimate performance; HONOR series is positioned as a trend pioneer and is committed to the breakthrough of design and image. X series positioning super technology continues to bring unimaginable flagship performance to users in the same gear. Play series is positioned as cool play technology. While adhering to the glory quality, I hope that every young user can easily enjoy the fun brought by technology.

Glorious life, glorious and intelligent life is a glorious and intelligent brand launched in 2020. Facing the escalating younger generation, glory makes "life upgrade with you", and builds a new world of wisdom for young people with the product ecology of 1+8+N around five scenes: mobile office, smart home, sports health, audio-visual entertainment and smart travel. [5]

Development history

Brand entrepreneurship

20 13 12 16, glory brand release. Glory launched Glory 3C, Glory 3X and Huawei Meow King, which became a milestone in the development history of Huawei terminals!

booming

On April 8, 20 14, glory held the first glory carnival. Glory Carnival was jointly released on six platforms: VMALL, Tmall, JD.COM, Suning.cn, Store 1 and Yixun, and sold for 200 million US dollars all day.

Zhao Ming, president of Glory, attended the glory 30S conference and the glory 30 series conference.

10 sheets

Picture glory

On June 25th, 20 14, Glory released the brand slogan "Be brave" and defined the target audience as "rational communitarianism". Glory 6 was released on the same day. Glory 6 is the world's first 8-core 4GCat6 mobile phone, equipped with Huawei's self-developed 8-core HiSilicon Kirin 920 chip, which was the first to support the LTE Cat6 standard and was the fastest smartphone on the market at that time. At the press conference, many new products such as Glory 3C Telecom Edition, Glory Rubik's Cube and Glory Bracelet were also launched.

2014101on October 28th, the glory brand was released in Germany. At the press conference, it was announced that Glory 6 would be released simultaneously in Germany, France and other 14 countries. At this point, Glory became the first China brand in China to expand its market in overseas markets on a large scale through the innovative C2B Internet model. Previously, Glory 6 had been listed in Malaysia, South Korea, India and Russia. [6]

2014165438+10 month1double1big promotion, and glory initiated "finding festivals". Double 1 1 sales breakthrough 106 billion, Tmall merchants ranked second, and the top five e-commerce platforms (JD.COM. COM, Suning.cn, Store 1, Amazon and Vipshop) ranked first in the mobile phone category.

20 14165438+124 October, glory won the "Special Contribution Award for Optimizing Life" at the press conference of "2014 China" sponsored by New Weekly.

20 14 12 16, the first anniversary of the establishment of Glory, and the "glory road" anniversary and new product launch conference were held. Glory announced its annual results: mobile phone sales exceeded 20 million units, an increase of more than 20 times. Among them, glory 3C series exceeded 8 million, glory 3X series exceeded 4 million, and glory 6 sales exceeded 3 million.

Glory 6Plus was released on the same day. Glory 6Plus adopted bionic parallel dual-lens camera for the first time in the world, which set off a revolution in mobile phone photography in the industry.