However, there are indications that Tiansheng Media has gradually loosened its specific fees. According to relevant sources of the company, Tiansheng Media will launch the price reduction strategy of digital TV this month, which also gives more or less hope to domestic Premier League fans.
According to Tiansheng Media's plan, the annual fee will be reduced to 588 yuan, and the annual fee will be 388 yuan. But the monthly fee is still 188 yuan. On the European Football Channel provided by Tiansheng, users can watch not only the Premier League, but also major European leagues such as Serie A, Bundesliga, Ligue 1 and La Liga. More and more influential leagues such as Holland and Portuguese Super League will also be broadcast on this channel.
So far, Eurofoot channel of Tiansheng Media has signed cooperation agreements with 48 domestic cable TV operators on the landing of program signals, which also enables 95% domestic digital TV users to watch Eurofoot channel through the services provided by local cable operators. These cable TV operators include major provinces or cities in China, such as Guangdong, Beijing, Chongqing and Xi.
According to reports, Tiansheng Media is in talks with Oriental Cable about the landing of the program, and it is expected that an agreement will be reached in the near future so that TV users in Shanghai can watch the Premier League game next season smoothly.
Although Tiansheng lowered the charging price this time, as domestic users have long been accustomed to watching TV for free, it remains to be verified whether Tiansheng's move can be recognized by the majority of users. For Tiansheng, how to make domestic users understand and accept its charges is an urgent problem for the company's top management.