The full-service brand "Wo", which is dynamic, enterprising, open and fashionable, aims to create a brand-new brand personality and bring a refreshing humanized communication experience to customers. As the core brand of China Unicom's communication with customers, this brand will cover all products, businesses and services of China Unicom in the future, which is an important step for China Unicom to realize the gradual transition from multi-brand strategy to full-service brand strategy under corporate brand.
Judging from the design concept of "WO" brand, its Chinese name "Wo" is similar to its English name "Wo" in pronunciation, which is intended to express the wonder that innovation has changed the world and the infinite surprise brought by the release of imagination. The graphic design of the whole brand logo is taken from the part of China Unicom's logo "Chinese knot", which embodies the dual meanings of inheritance and breakthrough: bright and jumping orange, fashionable, dynamic and friendly; Breaking through the traditional symmetrical design style, it further embodies the spiritual concept of daring to innovate, making unremitting efforts and moving forward forever.
At the same time, China's word "Wo" also implies that China Unicom is standing at a new historical starting point. On the one hand, it will provide better communication services for users, on the other hand, it will actively unite with many partners in the industrial chain, open up fertile ground for national economy and social informatization, and strive to build China Unicom into a leading international broadband communication and information service provider.
In the future, "Wo" brand will bear the brand-new service concept and brand spirit of China Unicom, and will provide comprehensive support for individual customers, family customers, group customers and customer services, and provide wonderful information services for customers in the 3G era.
Lu Yimin, general manager of China Unicom, said at the press conference that for China Unicom, the "Wo" brand bears an important historical mission and is also a major innovation in brand marketing of China Unicom. China Unicom will take this opportunity to intensify its development, improve its service level and customer perception. With the help of more innovative's brand, better network, more thoughtful service and richer business, our customers will truly feel the great charm of "Wonderful in Wo Wo".
Lu Yimin introduced the important situation of WCDMA commercial trial. The trial commercial launch time of WCDMA has been confirmed as May 17, and China Unicom will have a friendly trial commercial experience in the first batch of 55 cities with 3G services. Before the end of the year, China Unicom will launch the official commercialization of 3G. By then, all 284 cities in China that have opened 3G services will enter the formal commercial stage.
At the press conference, China Unicom also demonstrated a variety of 3G services, including mobile TV, videophone, mobile music, wireless network card and so on. The guests took the lead in experiencing the surprises brought by WCDMA.