In 2020, Mazda celebrated its centenary birthday. This brand, which has been advertised as young, athletic and manipulative, has accompanied generations through their youth. At this year's Beijing Auto Show, Mazda planned a centenary celebration for itself, and we also recalled the story of Mazda.
Song Haitao
Hai chuan pin che
Investors in roadside parking lots
Standing at the origin of Japanese automobile market
Mazda is an iconic brand in Japanese automobile history. When it comes to century-old car companies, few people mention Japanese manufacturers, and Mazda is one of the few Japanese manufacturers with a long history. In 1960s, Japan's economy was in the stage of recovery, and it was a prosperous society. But for most families, owning a private car was still out of reach at that time. At that time, Toyo Cork Industry Co., Ltd. (the predecessor of Mazda), which was preparing to enter the passenger car market, formulated an important product strategy-pyramid vision, that is, aiming at portability, low price and easy production, designing a car that everyone can afford, which directly affected the entire Japanese automobile market.
1960 in may, Mazda's first four-wheel passenger car R360? COUPE went on the market, and the price of 300,000 yen was 654.38 million yen lower than that of many competing models. The coupe has become a hot commodity in the market and the first real national car in Japan.
Mazda R360? COUPE can be called a milestone in the origin of Japanese automobile industry, but it is actually only the beginning of Mazda's success in the field of family cars. With the passage of time, the needs of consumers have gradually changed, but Mazda can always accurately grasp the "people's needs." Familia, cappella and Demiot, these familiar names, are all evidences of Mazda's deep cultivation in the family car market.
Looking back on Mazda's century-long development, from building a national car to the concept of "people-oriented", it has always been from the perspective of consumers. This auto show R360? COUPE's return is the best embodiment of Mazda Do not forget your initiative mind.
Liu
Car home Chejia author.
Based on the automobile market, carry forward the spirit of sports
In the eyes of many people, Mazda is a brand that emphasizes sports performance, but its achievements in the field of sports should also come from R360? COUPE, tell me about this car. 1960 R360 listed? COUPE is not a sports car, and the power of 0.36-liter engine is not strong. The exquisite layout of two doors and four seats is the identity of its K car. But this lovely car is the pioneering work of Kenichi Yamamoto, the "father of rotary engines".
196 1 year, Mazda purchased the rotor engine technology of German engineer Wankel, and 47 engineers with Kenichi Yamamoto as the core began to study the rotor engine, which was called "Rotor 47". In the next few years, Kenichi Yamamoto's team optimized the rotary engine from the most basic performance to durability, reliability, manufacturing and processing. 1967, COSMO engine with rotor? SPORT came out, which is the world's first car with a twin-rotor engine.
A few years ago, I was lucky enough to visit the Ujina factory in Hiroshima, Mazda (which used to be a rotor engine production line), at the nearby Mazda Museum, COSMO? The sports hall is located in the center of the exhibition hall. This car with low body and sharp lines is still very beautiful even if it is examined by the present aesthetics.
Can you see R360 in Beijing? COUPE and COSMO? I didn't expect two great sports cars to appear at the same time One of them marks Mazda's foothold in the automobile market, and the other represents Mazda's pursuit in the field of performance. Many people joked that all the money earned by Mazda went to study rotary engines, but in my opinion, this is a commendable persistence, and it is precisely because of this that Mazda users have such high brand loyalty.
Li Geng
Chief editor of automobile information
Car Plus One, Let's Go Uncle Geng Vlog,
Founder of "get on the bus and eat food"
Building a car, technology is capital.
At the auto show, there were many people in the R360 of Mazda booth. Coupe? Stopped in front of the special commemorative model of100th anniversary, the iconic red and white stitching painting is very eye-catching, but I believe most people are not familiar with R360? COUPE is a car.
In the 1960s, R360? COUPE is a veritable advanced design "species". At that time, consumers paid great attention to the practicality of vehicles, so the round car shape was a very bold design style. R360 with magnesium alloy engine, frameless lamp body and light alloy hood? The coupe has a mass of only 380 kg.
Didn't the light and round fuselage make R360? COUPE lost the driving experience, and the configuration of independent suspension of torsion bar 4 ensured the handling quality of the vehicle. As for its automatic gearbox, it was quite advanced automobile technology at that time. R360？ Although the four-stroke engine on COUPE has only the maximum power of 16 horsepower, it can accelerate the vehicle to 90 km/h. In my opinion, this is the embryonic form of "integration of man and horse".
From R360? After COUPE appeared, Mazda went further and further on the road of pursuing technology. Even in the internationally famous Le Mans race, Mazda? The 787B has also made great achievements in dominating the stadium. The most surprising thing is that Mazda not only uses its technical advantages in sports events. Ruth? Rotary? COUPE is a family car with high performance.
LUCE is listed on 1969 10? Rotary? COUPE combines Mazda's top rotary engine technology with luxury car production experience. LUCE with 13A rotary engine? Rotary? COUPE adopts the power layout of the predecessor for the first time, with the maximum power of 65,438+026 HP, the maximum torque of 65,438+072 Nm, and the maximum speed of 65,438+090 km/h, which was unusually strong in that year. After matching luxury configurations such as air conditioning and stereo radio, LUCE? Rotary? The value of COUPE has reached 6.5438+0.75 million yen, which is why it has the nickname "Son of Expressway".
From family cars to performance cars to racing cars, Mazda has never been stingy with its investment in technology. Today, Mazda still insists on the paranoia of manipulation, and "unity of man and horse" is never just talk.
Cui Jun
Producer of Fashion Car Review
Jumanji
In Mazda R360? Before COUPE was born, Japan's automobile market was still in chaos. Mazda, a small manufacturer, knows nothing about its automobile manufacturing prospects. Even in this case, Mazda did not hesitate to devote itself to the automobile manufacturing industry. As the first car produced by Mazda, R360? COUPE is naturally expected, and it hit 64.8% market share in the year of its release, laying the foundation for Mazda's future development.
I have to say that in the development of automobiles in the past century, no one can compare with Mazda in this matter. Mazda's obsession with rotary engines is well known. The early 1970s was the heyday of Mazda rotary engine. At that time, President Matsuda Gengping firmly believed that the rotary engine was the only way out for Mazda, so at that time, the rotary engine occupied almost all the engine cabins of Mazda's main models.
During 1973, the global oil crisis caused the automobile industry to shrink. The fourth-generation Familia jointly launched by Mazda and Ford received a good market response, and its sales volume once surpassed that of Toyota Corolla. The success of Familia model did not confuse Mazda with interests and solved the enterprise crisis. After that, Mazda once again studied the rotor engine technology.
In Japan's bubble economy era at the end of the 20th century, domestic industrial recession was inevitable, and Mazda, who had been obsessed with technical research, began to find its own way out. Mazda, which has deeper cooperation with Ford, has greatly reduced the development cost of civilian vehicles. 2. Mazda? The success of the third-class models in the European and American markets directly enabled Mazda to obtain the highest profit since its establishment in 2007.
Mazda, which has experienced several crises, has not compromised in the field of technology research and development. Probably only brands that dare to break through will be so obsessed with technical beliefs.
On the occasion of the centenary of the brand's birth, Mazda rebuilt the brand's first passenger car R360 with the theme of "Salute to Classics, Do not forget your initiative mind". COUPE classic color matching, and centennial special commemorative badge "mazda 6? ATENZA Artz "？ 100th anniversary special commemorative fund and "Mazda 3 Angkeira"? The100th anniversary special commemorative fund was also listed at the Beijing Auto Show on September 26th, with the price of 247,800 yuan and159,900 yuan respectively. Facing the next century, Mazda will continue to adhere to the "people-oriented" concept, create "Mazda's uniqueness", and constantly challenge itself while strengthening cooperation and co-creation, creating unique products, superb technology and perfect owner experience that users can love.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.