2. Basic qualities.
(1) psychological quality: hard-working, persistent, more frustrated, more brave, and brave to challenge;
(2) Personality: cheerful and open-minded, good at listening, optimistic and persevering;
(3) Behavior quality: down-to-earth, attention to detail, taking the lead and being keen on action;
(4) Language quality: humorous, logical, open-minded and high-grade;
(5) Organizational quality: helpful, exemplary, persuasive and cohesive;
(6) Cultural quality: cultural background, artistic accomplishment, philosophical thinking and multiple disciplines;
(7) Special qualities: social responsibility, moral quality, law-abiding and gratitude.
3. Marketing quality.
(1) Theoretical quality: marketing theory, economics theory, management theory, marketing theory, law theory, finance theory, logistics theory, statistics theory, informatics theory, communication theory, advertising theory and related professional theories;
(2) Experience quality: theoretical experience, practical experience, high induction, high summary and high innovation;
(3) Practical quality: planning and organization of practice, pragmatism and devotion of practice, high efficiency and adaptability of practice, and high summarization of practice;
(4) Judgment quality: the pragmatism of analysis and investigation, the high sensitivity of analysis and investigation, the objectivity and correction of judgment, and the technical level of analysis and judgment;
(5) Innovation quality: theoretical innovation ability, practical innovation ability, model innovation ability and organizational innovation ability;
(5) Implementation quality: implementation organization and plan, implementation details and process, implementation efficiency and intensity, implementation adjustment and correction.
4. Quality of agricultural chemicals.
(1) theoretical basis: balanced fertilization theory: formula fertilization by soil testing, agronomy theory, plant protection theory, planting theory, soil science theory, seed science theory, pesticide science theory, fertilizer technology, meteorology and natural disaster theory;
(2) Practical basis: balanced fertilization guidance, scientific planting guidance, crop field diagnosis guidance, product use guidance, soil testing and formula fertilization guidance, and field demonstration guidance;
(3) Macro-cognition: advanced agrochemical theory, present situation of agrochemical services, development trend of agrochemical services, regional differences of agrochemical services, targeted agrochemical services and efficient agrochemical services;
(4) Differentiated service: differentiated agrochemical service planning, differentiated service mode, differentiated service effect and differentiated service innovation;
(5) Marketing mix: agrochemical service means sales service, and master the best breakthrough point of agrochemical service and sales service, and the technology of transforming product marketing into agrochemical marketing;
(6) Service innovation: innovative service planning, innovative service organization, innovative service modeling and innovative service continuous updating.
5. Product quality.
(1) Brand knowledge: brand connotation, brand planning, brand management and brand development.
(2) Equipment knowledge: equipment main parts, equipment accessories, equipment maintenance and equipment management.
(3) Process knowledge: process design, process flow, main and auxiliary materials and product structure.
(4) Variety knowledge: mainstream products, product refinement, product difference and product assistance.
(5) New product development: market refinement, network refinement, product diversification and brand extension.
(6) Variety promotion: differentiated marketing, differentiated promotion, differentiated publicity and differentiated brands.