1. Enrich campus life, promote the comprehensive utilization and recycling of resources in the form of "Taobao Festival", advocate the awareness of saving, and provide a mutually beneficial trading platform for students. Carry forward the frugality and optimize the campus atmosphere. Let students experience the hardships of labor and marketing in advance, learn to respect labor, and cultivate their sense of competition and cooperation.

2. Cultivate students' awareness of entrepreneurship and market economy, establish equal trading values, understand market rules and regulations, practice what they have learned in class, and truly apply what they have learned. Enhance students' awareness of economic and social development and market, and provide practical experience for students to walk out of campus in the future.

3. Enable students to carry out commodity sales and entrepreneurial practice under superior conditions. Strengthen students' communication and enliven the campus atmosphere.

4. At the same time, it provides a platform for students who work part-time and study part-time, which indirectly helps some students with difficulties to solve their life problems and improves their enthusiasm for work-time and study part-time.

5. Excavate students' entrepreneurial consciousness, cultivate market concept and realize the goal of students' ability growth in practice. Therefore, when the senior graduates are about to leave school, this "Campus Taobao Exhibition Festival" was held.