The influence of changing the name of the soldier king to upgrade
The upgraded character is cartoonized on the original basis, integrates brand culture and industry characteristics, and is relaxed, natural, complete and unified as a whole, which creates a distinctive and attractive character, extends the brand peripheral products of the character, conforms to the interesting characteristics of young consumers, is more conducive to the spread of the brand, and has high recognition and memory.
Space upgrade, the new store space is mainly simple square, with silver aluminum-plastic plate and light strip as the door head, and the interior decoration is also mainly silver gray, with red as the main color, incorporating bull's-eye, training slogan, training and other scene elements. The whole store is transparent, bright and fashionable, which will further enhance the competitiveness of the store business circle.
Marketing upgrade, it is understood that in order to meet the spiritual needs of young consumers, the upgraded brand will further extend the development of peripheral products, vigorously promote young, interesting, scene-based and multi-field marketing methods, increase marketing promotion costs and enhance brand communication visibility.