Taking the meaning of "innovation honor, reputation everywhere", Roewe's brand has developed rapidly in four years, and its products have covered the intermediate and high-end car markets. "Technology" has become the brand label of Roewe. Roewe's brand slogan is "Grade Technology? Know what it is and do it. " Roewe's brand slogan is "Taste, Technology, Realization", which expresses the determination and confidence of Shanghai Automobile to inherit the advanced international automobile technology with an international vision and innovative ideas, and to create a new classic of international brands with civil automobile technology as the core.
Hu Maoyuan, chairman of Shanghai Automobile Group and Shanghai Automobile Co., Ltd., believes that the development goal of Shanghai Automobile in the 11th Five-Year Plan is to become a leading domestic large-scale automobile group with core competitiveness and international operation capability. Building an independent international brand is a solid step for Shanghai Auto to achieve this goal and will enable Shanghai Auto to achieve sustainable development.
Chen Hong, vice chairman of Shanghai Automobile Group and president of Shanghai Automobile Co., Ltd. said: Shanghai Automobile has always followed the development strategy of high starting point, internationalization and leap-forward, and it is our mission to build its own brand with international competitiveness. "Roewe" is a high-end brand with brand-new cultural connotation and value orientation based on high-starting products, and its release is an important step for Shanghai Automobile to realize its international development strategy.