Enjoy sports, enjoy life-enjoy life, enjoy sports, which is the brand slogan of DIADORA. After concentration, it is "happy, happy". "Live happily, live happily" advocates a positive and healthy attitude towards life, reminding people to relax, enjoy sports and enjoy life after work and study. Because a sports life is a healthy life, and a healthy life is a fashion that never dies.

Brand positioning: Italy's national treasure sports fashion brand

Brand concept: enjoy life, enjoy sports and lead the trend of healthy life.

Target consumers of the brand: young and middle-aged consumers aged 25 to 35, urban white-collar workers with fixed jobs and stable incomes, mature and steady, eager for a sense of accomplishment in their careers, eager to be understood and aroused under the dual pressure of their careers and families.